Our passion at Anchor is giving older people a choice of great places and ways to live.
We do this by treating our colleagues and customers as individuals and by building meaningful, long-term relationships based on happiness, openness and respect.
Our organisational ethos
At Anchor, our aim is to give each individual customer the best possible service, wherever they choose to live. As a not-for-profit organisation, our focus is on people, on continuous improvement, on transparency not jargon. Our goal is to be with customers every step of the way.
We understand that the desires, worries, wishes and motivations of each of our customers are different. We work with them to match a way and a place to live to suit their individual needs. We have designed a range of services specifically for older people. At Anchor, older people matter.
We pride ourselves on the dedication, resourcefulness, kindness and openness of our staff – values we encourage and promote, aiming to encourage this at every turn. We champion our colleagues, allowing them to build and nurture meaningful relationships with our valued customers.
Our drive is to foster feelings of happiness and independence in every person we touch. We understand that each individual (and their family) are after one thing, quality of life. Helping you maintain control over your life and how and where you live it, is key in ensuring happy, fulfilling lives.
More about what we do
Anchor provides housing for rent to people over 55 at 700 locations across England, as well as homes for leaseholders in managed estates. 5,000 hours of care are delivered to people in their own homes from Anchor’s carers every week.
Anchor runs around 100 care and nursing homes, including several specialist dementia homes for people with higher care needs.
Anchor's flagship developments integrate all of these services. The Laureates in Guiseley, West Yorkshire and Denham Garden Village in Buckinghamshire offer housing to buy or rent, an on-site care team and a range of health and leisure facilities, reflecting the changing aspirations and lifestyles of older people.
The story so far
Since we began life in 1968, providing sheltered housing as Help the Aged (Oxford) Housing Association, we have been innovating and driving up standards in order to help older people to get the best out of life.
Our first new-build sheltered housing schemes were completed within two years of our launch and in 1972 we created Guardian Housing Association, providing sheltered leasehold accommodation for older people wanting to own their home. Anchor Housing Association was established in 1975, allowing Help the Aged to stay focused on its campaigning and Anchor to expand and develop its services for older people.
We moved into the care home business in 1982 and rapidly became a significant force in driving up space and care standards. As long ago as 1998 we were talking about how older people would become more demanding and expect to be involved in decisions about their care, something that is ever more the case.
We have slowly expanded our services to older people and in 1989, Anchor Home Support, the precursor to our home care service was launched.
Our commitment to driving up standards and developing new services to meet older people’s changing needs remains as vital as ever as we focus on helping future generations of older people enjoy happy living for the years ahead.