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Analytics Manager - Europe

Posted: 26 May 2021 Closes: 25 Jun 2021
London, United Kingdom Competitive
Permanent & Full-time PBM_

Company Description

Starcom is a thriving international media network who is part of the Publicis group of companies.

We are the Human Experience Company harnessing the power of media to bridge the tension between what people want and brands need.

As a company, we believe that the diversity of our people and their great team commitment provide the basis for the brave, creative and challenging work which we produce for our clients every day.

We look for these values in the people we add to our team as it helps us deliver our unique approach - Space for Ideas.If you work with us you'll learn more about the way we work and how our people and approach are a winning combination.

Job Description

The Visa Analytics Manager is an important role within the Visa European Client Service team, especially in the effort to deliver a Data-Driven Marketing agenda.

The key responsibilities include:

Day-to-day owner of the Datorama platform. Working closely with Starcom Visa team leaders and the clients to create development roadmap to satisfy evolving business needs. Conducting analysis to develop actionable insights.

This role will work closely with communications and campaign planning, TAAG (ad tag), activation (social, search, display and programmatic) and client teams and directly report to the Visa Europe Measurement and Analytics Lead.

The successful candidate will have strong interests in using data and analytics with strong digital understanding to drive and improve clients' business results
  • Own the Datorama workstream under the guidance of measurement lead, gathering requirements from Visa as well as internal teams, developing work plans to evolve the platform to satisfy stakeholder needs.
  • Manage the data analyst to maintain and update the platform, defining deliverables, solving problems, and ensuring the quality of the work delivered.
  • Ensure data accuracy including but not limited to working with TAAG, activation and campaign planning teams to ensure global taxonomy is adhered to, match data in platform with original data sources, troubleshoot any data inaccuracy issues.
  • Cross verify data across performance and media plan to ensure accuracy and completeness.
  • Work directly with clients (central and local teams) to answer their questions regarding the data or dashboards.
  • Conduct European level key campaign analysis to deliver pan-European insights.
  • Support the measurement lead on test and learn initiatives, managing tests, providing test summary, analysing results, and maintaining databases of all tests.
  • Drive a culture of 'always on' data-driven decisions within the agency team that will institutionalise the use of consumer-driven analytics in media planning.


The role requires a blend of good communication skills, good math's, a great interest in data and media and the ability to work well under pressure. Above all, we need a good team player and interested in solving problems with a strong digital media mindset.

The successful candidate must be able to draw upon a range of skillsets to perform their role:
  • At least 1-2 years of related work experience in digital media (buying/ tagging/ mart tech etc).
  • Independently manage his/her own workstream with the guidance of the measurement and analytics lead. He/She is also comfortable providing guidance for an analyst.
  • Problem solver who learns from mistakes and is looking for new approaches and solutions in addressing issues.
  • Strong communication skills, both verbal and written, and be able to explain and understand complex concepts.
  • Strong understanding in digital media.
  • Understanding data and measurement for media.
  • A self-starter with a can-do attitude.
  • Strong understanding industry tools and systems (adservers, DSP, DMP) especially digital insight tools and key media terminology and practices across different markets.
  • Meaningful contributor to deliver best in class work to clients and teams.
  • Experience in relational databases, visualisation tools (Datorama) preferred.

Additional Information

Publicis is an equal opportunity employer
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