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Audience Development Specialist, 4Studio

Posted: 13 Jan 2021 Closes: 26 Jan 2021
Leeds Competitive
Permanent & Full-time CHL_VN286

Job Title: Audience Development Specialist - 4Studio
Department: 4Studio (National HQ - Leeds)
Reports To: Senior Social Media Manager

The recently-created 4Studio is the engine room for C4's digital acceleration strategy, with the mission to create, adapt and distribute brilliant content across the key social media channels. We work very closely with key people and departments within C4 to make this a success.

4Studio is based in C4's new National HQ in Leeds and is a key component of C4's regional strategy, creating creative job opportunities outside London and expanding the diversity of the company's creative contribution.

In order to reach the biggest, most relevant audiences with our world class social media content, we need a world class Social team. The Audience Development Specialist will be a core part of that team.

We're looking for an exceptional individual with experience, enthusiasm and fresh ideas in equal measure. Working alongside a dedicated team of social strategists, social media managers and sales people, you will be responsible for developing audiences to target through paid activity that supports both branded entertainment campaigns, as well as more holistic audience-growth for core social accounts.

The Audience Development Specialist requires a passion and strong knowledge of social audiences, paid targeting and segmentation strategies using advertising tools on platforms such as Facebook, Instagram and YouTube.

This role is based in the new National HQ in Leeds will be required to liaise with the broader team on any given project including the Social Strategists, Social Media Managers, and Sales team as well as with other C4 departments, to ensure as coherent an approach as possible.

  • You'll have experience developing audience strategies for commercial campaigns and holistic audience growth on a variety of social accounts.
  • You'll be at home 'seeing through the Matrix' to segment, build and target audiences to aid audience growth.
  • You'll also have experience working closely with Sales and Media Planning teams to respond to briefs with clear, targeted paid strategies.
  • You'll manage commercial campaigns and optimise to the best performing posts for each campaign
  • You'll work with the Creative Strategists in recommending where spend should go when campaigns are live
  • You'll have best in market knowledge of re-targeting audiences across all social platforms, in particular YouTube, Facebook and Instagram
  • You will be responsible for ensuring maximum profit margins on commercial campaigns
  • You'll be adept at creating pre and post-campaigns reports suitable to a variety of stakeholder groups including C4 clients
  • You'd ideally have a 2-3+ years experience in the digi/social world, with experience strategizing and implementing paid campaigns.
  • We want to be seen as a cutting-edge brand. You must be abreast of developments in the world of social media and what the implications might be for us.
  • You can follow briefs very closely, but also take a loose brief and return work of an excellent standard.
  • You will be required to manage the sometimes competing demands of key stakeholders. Cool under pressure and excellent powers of persuasion are required.

Technical & Professional Skills
  • Must be very familiar with a variety of social platform paid and advertising products, and comfortable setting up and running paid campaigns.
  • Must have a good knowledge of all areas of online marketing, and paid strategy, with specific reference to social video content.
  • Important for the job holder to keep up to date with creative and digital / social media trends and have a passion for cutting edge creative and innovation.
  • Must have a thorough understanding of processes, workflows, tools and methodologies.
Autonomy/Judgement/Decision Making
  • Should be confident in making strategic and budgetary decisions.
  • Must be highly organised.
Relationship Management
  • Proven experience of establishing close working relationships (may be required to build relationships with C4's departments, agencies and suppliers) and able to communicate with differing departments to meet differing demands.
  • Must be willing to travel between Leeds and London if required.
  • Works regularly with a mixture of people from managers, immediate team, and third-party suppliers.
  • Must be collaborative in their approach.
  • Must have excellent verbal and written communication.
Complexity/Problem Solving
  • Ability to face a regular mixture of routine and non-routine problems in the role.
  • Can demonstrate resilience and remains calm under pressure.
  • Must be a proactive problem solver.
SalaryCompetitiveApplication questions to complete
To complete your application please provide a response to the below application questions, you can upload your response to the application questions as an attachment when submitting your application. This can be attached to your application as a PDF or Word document.
Please outline how you meet the 'Essential Experience & Skills' outlined in the Job Description (Max 500 words)

BenefitsThere are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;
•26 days annual leave (including a day off for your birthday)
•Company funded Private Medical Insurance
•A generous Group Personal Pension
•Access to our flexible benefits scheme including dental, travel insurance, health screenings and more!Applications Close Date26 Jan 2021

Channel 4

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