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Audience Editor - Wales Online

Posted: 29 Jul 2021 Closes: 12 Aug 2021
Cardiff Competitive
Permanent & Full-time GLA_009095

Job Introduction
We have an exciting opportunity for an Audience Editor to join the Wales Online team.

This role exists as a content editor-level role responsible for owning our post-publication activity, such as social media, commenting, newsletters and on-site registration.

The ideal candidate will be someone who is adept at using data and analytics to generate ideas for search and trending content that will drive audience figures among loyal and returning visitors to our site - and finding new audiences by building new communities and using all the engagement tools available.

The role will not only involve finding and producing the stories, as well as liaising closely and working alongside the newsdesk teams on the three sites on a daily basis to ensure the reporting teams are also producing relevant and relatable content for our readers. You'll have a great knowledge of social media and will lead our strategy on this for the three sites.

We're looking for fresh ideas and new perspectives from people from a wide range of backgrounds, and we want you to lead our teams to deliver the stories you believe are important from our many communities.

This role will be a mix of home and office working, where you will spend a couple of days a week at our Cardiff hub.

Key Responsibilities
What will the role involve?
  • Part of the content editor team, ensuring social media channels are optimised to reach and engage with as many people as possible
  • Working with Senior Customer Editor and Newsletter Editor, you'll have newsroom responsibility for delivery of Reach commenting and engagement strategy, as well as successful delivery of newsletters, optimising open rates and click throughs
  • You will monitor performance of content using analytics tools such as GA, Chartbeat, Crowdtangle and BuzzSumo and provide performance reports, playing an active role in conferences
  • You will support content editors in the desking, planning and scheduling of content
  • You'll innovate to find new audiences
  • You will organise and plan live event coverage
  • Help the reporting teams generate ideas for search and trending content and help produce content for the three websites
  • Stand in for content editors across the cluster where necessary


The Ideal Candidate
Who are we looking for?
  • Ideally you will have a minimum of two years experience in content writing, editing and/or management with full senior reporter qualifications
  • Proven digital skills including experience of using a content management system
  • An excellent understanding of SEO, search, social and digital audience behaviour
  • Strong local knowledge, ideally based locally
  • Lastly, you will be passionate about digital storytelling!

So, who are we?

You might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland's most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more), our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human. Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.

Package Description
What can we offer you?

We are offering a competitive salary and benefits including;
  • 25 days holiday per annum
  • Contributory pension scheme
  • Holiday purchase scheme
  • Simply Health Healthcare Cashplan
  • Free wellbeing apps and coaching support
  • Share save scheme
  • Inclusion Networks and Champions, giving all employee's a voice
  • Lots of high street discounts!


Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.
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