BPC Category Director - Hair
BPC Category Director – Hair
Location: Leatherhead Function: Marketing
Scope: UKI Reporting to: VP UKI BPC
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx. Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’.
In this dynamic, hyper-connected world with high Consumer expectations we know harnessing the power of data and technology transforms the way we drive innovation, connect with consumers and surprise and delight them by meeting their everyday needs.
To accelerate our journey at exponential pace we are looking for the best talent, fellow kindred spirits who have the passion for all things digital and are not afraid to break convention to be change catalysts within our business.
Job Purpose and Accountabilities
This role is an exciting opportunity for someone who is naturally curious and seeks out opportunities for big thinking, disrupting the status-quo and tackling the ever-changing landscape that consumer package goods operate in.
The Hair Category Director will be responsible for a portfolio of brands which cover a range of consumer needs, price points, encompassing both wash and care and styling. They will lead a team in driving brand equity and growth through the creation of purpose and experience led brands, leveraging data and precision marketing to deliver the BPC UK&I commercial plan.
Define and own brand strategy for full portfolio of UK&I Hair brands, ensuring relevance to consumers’ needs, as well as the business and local market context (inc. JBTD / IBP).
Generate powerful consumer insights that drive real growth and ensure excellent consumer experience across the full funnel - from awareness to conversation & retention, along end to end consumer journeys.
Own innovation conception and the market execution of NPD (inc. insight / concept creation / packaging design / comms & business case delivery)
Formulate a clear purpose for each of our Hair brands and bring that to life through our business, brands and programs
Work closely with Global Brand teams to deploy in the market
Lead a team of brand managers in the development and deployment of brand Communication materials (inc. Media Planning) for Local led Brands/DDM initiatives
Own the execution of the Hair in year plans to achieve our annual performance ambitions (brand P&L responsible)
Implement Hair data strategy to leverage performance marketing and inform fast, bold decision making and action
Join the UKI BPC Leadership Team responsible and lead for Hair at the UKI BPC CCBT
We are seeking an energetic, results-driven individual with proven leadership abilities and passion for consumers and building brands to join the BPC UK&I CCBT leadership team. They need to have demonstrated business impact in both brand equity development and data & digital marketing transformation. Candidates should also exhibit excellent interpersonal skills, strong analytical abilities with proven track record of turning insights into action, organizational skills, creativity and strong project management skills and experience; A fluency in financials is also preferred. The individual is expected to exercise judgment in coordinating and implementing various projects to completion under tight deadlines and to be able to lead projects and influence others.
Please apply online and add your PDP & Talent Profile if possible. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application.
By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.
Should you require additional information, please contact Recruiter Anshika-Dua Suri on Anshika-Dua.Suri@unilever.com