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Brand Planner

Posted: 29 Mar 2021 Closes: 13 Jun 2021
London (FT) Competitive
Permanent & Full-time JR006373

About Us

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.

 

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

 

The Role / Position Overview

The FT has revitalised its long-standing brand values and proposition. This creates a fantastic opportunity for the right candidate to work with a refreshed brand framework, and help embed it across the organisation and get people talking about it in the wider world.

The Brand & Partnerships team that you will be part of is in the central Corporate Communications and Marketing Group, and plays a pivotal role in providing direction, consistency and creative support to other teams across the business.(B2C, B2B, Editorial).

The role will involve supporting the Planning Lead using internal and external research to ensure that the FT’s advertising is talking in the right way to the right people.  

The role will also involve working with, influencing and supporting colleagues across the organisation, to ensure brand is effectively aligned with company wide objectives and marketing activities. The successful candidate will be convincing and confident; be pragmatic and be a team player. 

This role is based in London, though responsible for the FT brand around the world. Other key FT locations include New York and Hong Kong, where the team has presence.

Key Responsibilities

  • Support FT’s marketing teams to optimise the impact of their campaigns.

  • Bring the FTs new platform The New Agenda to life for different needs across the business.

  • Research and communicate insights that will help the FT better understand our target audience. 

  • Support the FT’s brand partnerships programme. 

  • Collaborate with the Customer Research and Insights team to garner qualitative and quantitative customer research, including their opinions on specific creative campaigns as well as painting a picture to bring the brand to life internally as well as externally.

  • Using insights to develop creative briefs to support all brand activities.

  • Conduct content analysis that can create editorial and marcomms storylines.

  • Build strong relationships with key stakeholders including internal teams, external agencies, partners and clients.

  • Provide support to the Planning Lead on large-scale projects, as well as working on their own. 

  • Undertake research projects into new technologies, competitor and industry reporting and analysis that may inform brand thinking and activities.

  • Attend internal and external industry events, and share learnings.

Required Skills / Experience 

  • 3 years experience working in brand strategy/accounts planning in an agency or inhouse environment.

  • Excellent written, verbal, and presentation skills

  • A highly motivated self-starter with a passion for current affairs and the future of quality journalism.

  • Able to devise high quality desk research that includes trends analysis, social listening and develop that into presentations and written reports.

  • Excellent written/verbal communication skills and attention to detail.

  • Comfortable working in a complex environment with multiple stakeholders and competing priorities.

  • Ability to quickly establish confidence among editorial and commercial staff.

  • Knowledge of data analysis and SQL queries a benefit though not essential.

  • Embody the FT Values: integrity, ambition, trust, curiosity, inclusion, subscriber focus.

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT are committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 

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Financial Times

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