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Contact Strategy Analyst

Posted: 17 Dec 2020 Closes: 29 Apr 2021
London (FT) Competitive
Permanent & Full-time JR005848

About Us

The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

We have offices in more than 35 cities, including London, New York, Hong Kong, Beijing, Manila, Sofia, San Francisco and Tokyo. Join us and find an inclusive and fast-paced environment with unique opportunities to support every step of your career. Learn more about the FT, including announcements and career opportunities, at

The Role / Position Overview

We are looking for an enthusiastic, highly motivated individual to join the FT’s Contact Strategy team. The broad purpose of the role is to support core business objectives, namely growing subscriptions, driving user engagement and improving retention achieved by targeting relevant and timely communications and messaging through a variety of channels.  

Key Responsibilities

  • Collaborating with stakeholders to design and build customer journeys, and help guide internal stakeholders as to which FT users and/or subscribers should be targeted (and why) for communications, within our campaign management framework

  • Be jointly responsible for ensuring that all activity is coordinated in such a way to maximise the effectiveness of each communication 

  • Ensuring we always use all available insights and intelligence to intelligently target FT readers/subscribers (correct frequency, content etc)

  • Ensuring all new communication initiatives are designed in a way that it is possible to explicitly measure and analyse their incremental impact

  • Providing support to stakeholders in the use and understanding of FT data to enhance/aid decision making when developing contact strategy initiatives

  • Proactively making recommendations in terms of targeting as well as potential new activity, often challenging the status quo

  • Maintaining day to day contact with stakeholders and play a leading role regarding the campaign schedule, balancing business priorities with resource availability

  • Be jointly responsible for undertaking the necessary testing and QA to ensure correct audience is being targeted with the right communication at the right time

  • Managing two Contact Strategy Executives

  • When required, helping the business understand what impact communications have on engagement, subscriptions acquisition or subscription retention, to help shape future contact strategy

  • Responsible for managing and prioritising own workload along with that of your direct reports

Required Skills / Experience 

  • Preferred but not essential - experience with FastStats and PeopleStage
  • Team management experience

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working, medical cover, enhanced maternity & paternity packages and subsidised gym memberships. Full details of our benefits can be found here.

Further Information

At the FT, we are committed to providing an inclusive working environment for all. We are an equal opportunities employer that seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. We aim to treat all employees in a fair and consistent manner, promote good working relationships to encourage high standards of conduct and performance within a work environment free from harassment, bullying and discrimination. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 


Financial Times

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