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Content Manager - 6 month FTC

Posted: 27 Jan 2021 Closes: 26 Feb 2021
London, United Kingdom Competitive
Permanent & Full-time PBM_743999732799346

Company Description

Performics are an industry leading performance marketing agency. We are part of the Publicis Groupe and operate as the performance marketing arm for Publicis Media's global brands (Starcom, Zenith, Spark Foundry) as well as for our direct clients. We have offices in 57 countries with over 3,400 employees worldwide

Job Description

We are looking for an experienced Content Manager on a Fixed Term Contract for 6 months toberesponsible for content creation, management and strategy.

Key duties include:
  • Researching, writing, commissioning, and editing content
  • Developing an understanding of our customer personas
  • Developing a content strategy that engages users through the marketing funnel
  • Working with SEO teams and data to identify and prioritise content opportunities
  • Developing governance and processes around content production
  • Working with stakeholders to ensure content accuracy
  • Understanding the customer journey and what content formats resonate best, e.g., long-form, FAQs, images, video etc.
  • Knowledge of the different KPIs that are relevant to content across the marketing funnel
  • Performing content gap analysis
  • Working with content management systems such as Adobe Experience Manager
The successful candidate will have:
  • Experience working as a content writer, copywriter, or similar role
  • Experience of research across multiple sources
  • Excellent writing and editing skills

Publicis Groupe UK

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