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Content Marketing Executive

Posted: 14 Apr 2021 Closes: 7 Jul 2021
London (FT) Competitive
Permanent & Full-time JR006076

About Us

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a global, digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees, who hail from all different backgrounds and walks of life.


Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

About the team 

The B2C Marketing team is responsible for the creation of marketing strategy and campaigns in order to deliver against core B2C KPIs.  Taking an audience-led approach, the team will deliver consistent and relevant customer experiences across all relevant channels to drive subscription and revenue growth in line with the global volume and revenue targets across the FT’s print and digital products.  

About the role

The Content Marketing Executive sits within the engagement arm of the B2C Customer Marketing team, which is responsible for driving engagement, retention and lifetime value of our digital and print subscriber base.

Reporting to the Marketing Manager for Customer Engagement, this role will be responsible for leveraging the fast-moving news & editorial agenda to create campaigns that drive deeper and broader engagement among our existing subscribers and registered users.

This is an exciting role, which will work closely with our editorial and audience engagement team colleagues to identify upcoming opportunities to promote the FT’s award-winning journalism - and its value - to relevant B2C audiences.

This role would be ideal for someone with a passion for journalism, who is looking to develop a career in customer marketing, the media industry or in a subscriptions business.

Key Responsibilities

  • Own our weekly calendar of B2C subscriber communications, including planning, building, execution and measurement of activity across email and social media.

  • Stay on top of the news agenda, editorial calendar and subscriber behaviour to recommend targeted activity that drives engagement & loyalty showcasing the FT’s coverage, journalists, tools, features and events.

  • Attend weekly forums with editorial, events and contact strategy teams to gather insight to plan activity with and to share results and plans.

  • Test and learn constantly using insight, data and design best practice to improve campaign performance and beat industry standard. 

  • Create design briefs and collaborate closely with our creative design team to ensure campaign creative aligns with our objectives.

  • Be a guardian of quality, ensuring all communications are on-brand, fully QA’d and fit seamlessly into the FT’s activity. Maintain a strict attention to detail. 

  • Support the Marketing Manager and Senior Marketing Manager for Customer Engagement where necessary on campaigns and journeys across the customer lifecycle.

  • Work closely with other members of the Customer Marketing team including the other CRM Executive on the team and our retention colleagues to identify collaborative opportunities to drive subscriber loyalty across the lifecycle.

  • Collaborate with other teams and departments across the organisation where necessary to plan activity, including acquisition marketing, research, analytics, product and customer care.

Required Skills / Experience 

  • A passion for news and journalism

  • Experience in a content marketing/engagement role

  • Comfortable with data - the ability to identify/create target audiences and to report on success 

  • Experience using marketing tools like Exponea, Dot Digital, SailThru

  • Curiosity and a desire to innovate - a drive to understand the customer 

  • A bias towards action - comfortable working in a fast-paced environment to see projects through to completion

  • A confident communicator, with experience managing upwards

  • Commercially-minded - comfortable establishing and measuring business metrics

  • Understanding of customer journeys and automation.

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here

Further Information

The FT are committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 


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