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Content Strategy Manager

Posted: 24 Mar 2021 Closes: 23 Apr 2021
London, United Kingdom Competitive
Permanent & Full-time 1168144492

Company Description

Publicis Media helps clients drive sustainable business growth by harnessing the modern media landscape to drive one-to-one consumer connections at scale. Led by Sue Frogley, CEO, Publicis Media UK is made up of 2000 people working across market-leading media agencies including Zenith, Starcom and Spark Foundry as well as specialist practices Publicis Media Exchange (PMX), Performics, Publicis Sport & Entertainment, Publicis Media Content and NextTECHnow. Together they combine deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 23,500 employees worldwide.

Job Description

Publicis Content is a multi-disciplinary team designed to navigate the modern platform language, and publish content that people will really love to read, watch and share. Working across Influencers, Media Partnerships, Social and Web/Search, we make awesome content for global brands including Disney, COTY, Kering and Nestlé. We are a tight team of 60, based in the Publicis Media hub in Television Centre, West London.

The Consultancy team are the strategic leads for Publicis Content. Our teams work together, sharing ideas and knowledge, but you'll often be helping shape our response to a brief, using social listening and other data sources to help clients make the right choices about how to approach the challenges of making and distributing content.

Key duties include:
  • Be a key point of contact on Disney+ and Nestle working across multiple IP and the biggest media launch of the next 12 months (confidential)
  • •Own multi-market reports across major properties, collating owned and earned data to make content creation and media activation decisions
  • Evolve templates and research approach to generate best-in-class insights
  • Develop audience-focused insights from key fandoms to power overall business strategy
  • Work closely with planning teams to translate client business goals and audience needs into meaningful content strategies
  • Embody the Power of One model, working integrally with media teams and other Publicis agencies to execute strategy and ways of working
  • Help the clients move from their strategic goals to content development, working closely with the content studio to produce effective content
The successful candidate will have:
  • Experience with SEO and/or social content
  • Solid understanding of paid digital media
  • In-depth industry experience, ideally within an agency environment
  • Solid understanding of tools and metrics which can measure the effectiveness of content

Publicis Groupe UK

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