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Creative Diversity Executive (Leeds)

Posted: 10 Jul 2019 Closes: 17 Jul 2019
Central Leeds Competitive
Variable 5232

Job Title: Creative Diversity Executive
Reports to: Head of Creative Diversity & Special Projects
Department: Creative Diversity
Location: Leeds

DEPARTMENT DESCRIPTION
Channel 4 has a proven commitment to increasing diversity within the media industry and working with new companies across the UK. Our Creative Diversity team
acts as frontline unit ensuring we stay in touch with creative communities, emergent companies and talent.

The team provides leadership to commissioning and our indie suppliers supporting the diversity of projects from development and throughout the production
process. They ensure successful implementation of C4’s diversity plans by means of talent management, inspiration and advocacy, practical support and
measurement against objectives.

The team assists start-ups, diverse led companies and projects with diverse talent and content at their core (BAME, LGBT, disabled and from socially
disadvantaged backgrounds). Through the Alpha Fund, the team commissions development and pilot projects often in partnership with genre editors, to make
sure that new ideas have the best chance of success.

JOB PURPOSE
Reporting to the Head of Creative Diversity this role will work closely with the Indies and Commissioning teams within C4 to:-
1) Work with commissioning teams to develop and support diverse talent, projects and companies across linear and digital platforms.
2) Work with a wide range of internal and external stakeholders to ensure maximum impact of diverse content and authenticity of voice.
3) Increase the Channel’s diversity on screen by helping commissioners and suppliers achieve the targets laid out in the Commissioning Guidelines, and
ensure that on and offscreen diversity is measured and progresses using the new Diamond monitoring system

KEY RESPONSIBILITIES
• To continue to broaden the range of companies that Channel 4 works with and to play a leadership role in identifying new and emergent on screen and off
screen diverse creative talent, particularly in the Nations and Regions.
• To build a wide network amongst commissioning, indies, talent, agents and other stakeholders and find opportunities for diverse talent working on our
programmes. To initiate and manage positive, creative relationships with a wide range of independent companies to ensure diversity of supply.
• To encourage mainstream inclusion and equal representation of gender, disability, BAME, LGBT and social disadvantage on-screen across all channels and
all genres by working alongside departments e.g. spotting opportunities where we could improve inclusion in our content, advising commissioning editors, and
explaining issues for these diverse groups.
• To work with commissioners and indies to ensure that every new Channel 4 commissioned programme in every genre works towards increasing diverse talent
participation on and offscreen.
• To help embed the Commissioning Diversity Guidelines within Channel 4 on and off screen. Ensuring that on screen roles reflect a diverse range of voices,
perspectives and experiences.
• To raise awareness of the DIAMOND (Diversity Analysis Monitoring Data), work with Indies to meet commitments on reporting of on-screen diversity data
and give them feedback on progress.
• To Increase awareness of issues for diverse (BAME, LGBT, disabled, socially disadvantaged) talent and increase employment of diverse talent from these groups
• Identify, advise, support and promote diverse on and offscreen talent via training schemes, events, screenings and network and development opportunities.
• Help to ensure that the Channel’s commitments and actions receive recognition from broadcast media, BAME, LGBT, disability, socially disadvantaged
networks, regulators and communities e.g. work alongside press office and Head of Creative Diversity to provide info for OFCOM equal opportunities and annual reports.
• Work with press and legal on any complaints or issues arising regarding on screen diversity.
• Work with indies on and off screen diversity awareness and employment.
• Keep the Head of Creative Diversity up to date on any on and off screen diversity issues and initiatives through regular routines.
• Responsible for communicating Channel 4’s reputation for supporting diverse talent to our many partners and internally they will work closely with genre
Commissioning Editors and other Channel 4 departments such as Corporate Relations, Press, 4Talent and Legal and Compliance.
• Responsible for reporting on Diversity quarterly and annually for Commissioning targets i.e. Diamond Monitoring and commissioning Diversity Guidelines.
• To represent Channel 4’s vision for diversity to external stakeholders e.g. Skillset, PACT, RTS, BAFTA, CDN, etc.
• To be up to date on issues raised by organisations representing minority groups and across industry developments relating to those groups.

ESSENTIAL SKILLS & EXPERIENCE

Technical & Professional Skills
• Excellent knowledge of TV and digital output across all genres and all channels.
• Previous experience working in independent production sector, knowledge of key talent and first hand insight with programme-makers
• Demonstrable experience of working with on screen talent and / or contributors.
• Demonstrable ability to find creative and resourceful solutions to implementing a complex diversity agenda.
• Must have demonstrable understanding of and a passion for Channel 4’s remit and commissioning Diversity Guidelines
• Must have extensive knowledge, understanding and a passion for Britain’s diverse (BAME, LGBT, Disabled and from socially disadvantaged backgrounds)
creative talent and communities.
• Extensive knowledge and understanding of recent broadcasting.
• Strong team player.
• Excellent communication and influencing skills and a high degree of self-confidence to speak publicly, chair meetings and lead discussions
• Keep abreast of underrepresented talent in particular BAME, LGBT, Disabled, socially disadvantaged talent and stay one step ahead of immediate
competitors
• Must have a thorough understanding of: Commissioning and Scheduling in order to advise producers and commissioning editors on diverse programme
proposals and ideas; Corporate Relations in order to get the public service broadcasting message to OFCOM, MPs and other stakeholders; Press, Marketing and
Creative Services to advise on suitability of trails, press campaigns and continuity announcements; and Legal to advise on the Disability Equality Duty,
disability issues in the workplace, portrayal and language on screen
• Must be efficient in communicating the Channel viewpoint on an idea within a defined timeframe.
• Willingness and availability to travel.
• Ability to handle conflicting viewpoints and gain consensus on a regular basis
• Requires a great deal of creativity in order to find new ways to persuade producers, commissioning editors and casting directors to keep on-screen
diversity high on the agenda

Autonomy/Judgement/Decision Making
• Will be working in a different location to direct line manager so needs to be autonomous and proactively manage communications between the team across
Leeds, Bristol, Glasgow and London to ensure continued effectiveness and efficiency

Relationship Management
• Proven stakeholder management skills
• Conduct and maintain good relationships with independents producing programmes for the Channel. Networking is a significant part of the role.
• Considerable networking required to maintain existing relationships as well as building new ones within commissioning, production and within diverse
communities

Business Impact/Strategic Perspective
• Working with the Head of Creative Diversity and the Commissioning Editors in Leeds (and across the UK) to help drive the increase in creative spend and
diversity in the nations and regions Channel 4 in Leeds
Once fully operational in 2020, the National HQ will be based at the iconic Majestic building in City Square and will have key creative and digital departments
at its heart.

From October 2019 C4 staff will be based in the newly refurbished West Gate on Grace Street until their new home is ready.

This is an exciting time to join Channel 4 - best known for being a public-service, free-to-air television network including E4, Film4, and More4. In October
2018, Channel 4 announced that they had selected Leeds to be the location of their new national Headquarters to boost the way the Corporation reflects life
outside of London.

Channel 4

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