Skip to main content

Customer Development Executive

Posted: 30 Jun 2022 Closes: 31 Jul 2022
Kuala Lumpur, Kuala Lumpur, Malaysia Competitive
Permanent & Full-time UNI_R-41354

The Purpose of Role:

Execute with our customers the customer strategy and customer business plan.

Responsible for the achievement of Sales (Net Invoice Value/NIV and Turnover), Market Share and Debtor days for the Unilever categories as well as for the implementation and the optimization of the promotional plan and category strategies within the customer.

To increase our brands market share at point-of-sales level by building excellent business relationships at store level, managing the store ordering process and ensuring high quality in-store presence of our brands.

Team Structure:
  • Reporting to: Senior Customer Development Manager.

Key Responsibilities:

Implementing the Customer Business Plan
  • Work closely with customers to implement the business plan for the respective categories.
  • Work in close collaboration with the Category Team for the category input, and with customer marketing and brand teams for the specific banner/channel plan.
  • Assist the Customer Development Manager in developing and implementing the optimal integrated promo plan and manage promo investments in a timely manner.
  • Deliver the agreed plan, and follow-up achievement of counterparts set in the agreement.

  • Close the deal with the Customer by negotiating the promotional plan and counterparts according to the Unilever strategy on the categories.
  • Manage overall levels of Customer Investments for their category.
  • Monitor Customer Performance by tracking sales, customer contribution and market share for major categories.

Plays Active Ambassador Role
  • Act as an active ambassador of Unilever at the customer and of the customer at Unilever.
  • Participate actively in internal Unilever meetings, looking at the best solution for the business.

Everyday Great Execution (EDGE)
  • In charge of executing all activations and build excellent relationships at store level.
  • Responsible in evaluating merchandiser's performance by monthly manner report the leverage of point-of-sale material and brand activation per outlet.
  • Sell in promotions and negotiate best available promo locations.
  • Drive maximum visibility in-store and ensure shelf space in line with planogram or fair share and check assortment and act on availability of our brands.
  • Negotiate new remodeling / opportunities at store level
  • Monitor pricing and ensure application of correct prices at outlets.

Key Stakeholders:
  • Internal: Customer Development, Supply Chain, Finance.
  • External: Local modern trade customers.


20% of the time for travelling.

Essential Experience/Skill/Knowledge:
  • Candidate must possess at least Diploma or Bachelor's Degree in any field.
  • Minimum one (1) to two (2) years' work experience relevant to Account Management or Field Sales in FMCG industry.
  • Work experience in Customer Marketing / Trade Category Management is preferable.
  • Demonstrate self-driven, analytical, able to build relationship, and result oriented.

Desirable Experience/Skill/Knowledge:
  • Strong communication and negotiation skill.
  • Proven track record of delivery topline and bottom-line results.
  • Proven track record of managing multiple stakeholders and delivering operational excellence.

How to Apply:

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
If you would like help and advice about applying for this role please visit the Career Hive

Share Job

Support Resources

If you would like help and advice about applying for this role please visit the Career Hive
Visit our Careers Hive