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Data Analytics Manager

Posted: 13 May 2021 Closes: 24 Jun 2021
London, United Kingdom Competitive
Permanent & Full-time PBM_https://jobs.smartrecruiters.com/PublicisGroupe/743999748069826

Company Description

We believe in exploring new perspectives. Looking at things differently. Turning structure upside down, back tofront and sideways. Excited by what we might find.

So we think big. And act bigger. Stay versatile and interconnected. Approach everything with an inventive spirit and rigorous mindset.

Individually we're great. But as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges.

Our collective brilliance exposes breakthroughs. Our capability unleashescreativity. We pursuea new perspective. And deliver a new kind of ROI.

We blend data, technology and brilliant specialists to:
  • Find new opportunities for our clients
  • Scout out newopportunities
  • Grow our client business
Our values

Driven by detail -We're obsessed with every detail. The insight we gather helps us solve complex challenges and transform our clients' businesses. It's our job to know the detail so we can make our clients' lives better.

The inventive spirit -This spirit is what sets our people apart from others in the industry. Our desire to find, create and develop new approaches and platforms to transform our clients' businesses is where the magic happens.

Never give up -We're our clients' partners. So their goals become our goals. We do everything we can to not just meet those goals, but surpass them.

Our personality

Positive -We look for opportunities and celebrate solutions - we're the type of people that make things happen.

Straight Talking -We put growth first and focus on the end result. This means keeping it simple and being confident in our insight.

In it together -We're natural collaborators. We seamlessly work together - with our own brilliant specialists and with our external partners - to deliver better results for our clients.

Job Description

Role:

This role sits within Zenith's Global team (London based), who are responsible for leading digital strategy, operations, consultancy, and project management across key global blue-chip clients. This team sits at the forefront of technology and innovation driving client/agency growth and transformation by simplifying complex digital tasks, connecting the dots between strategy and execution, and make technology more accessible and digital marketing more accessible to our clients and wider non-digital teams.The more detailed responsibilities are outlined below.

Responsibilities:

Insights generation
  • Lead insights generation from client & 3rd party data sources including Google Analytics, Google Marketing Platform, Facebook, Integral Ad Science, and other ad platforms. This includes understanding the impact of paid media to owned and earned KPI's.
  • Monitoring performance and surfacing opportunities for optimization on marketing campaigns using dashboards built for client.
  • Supporting client teams in presentation of data & developing optimization recommendations in business reviews
  • Contribute to the evolution of clients measurement framework to ensure all relevant metrics are captured correctly

Technology
  • Work with Publicis Media global reporting team to identify opportunities for automation of core reporting functions and develop processes to streamline insights generation through the use of tools like Titan (Publicis Media enterprise level dashboard)
  • Be up to date with the latest technology and innovation in the data analytics sector growing into analytics thought leader within the global digital team such as Google Analytics
Data governance and benchmarking
  • Work Publicis Media Global reporting team and Zenith team members in India to set up systems to ensure data consistency across all markets & platforms around:
Compliance - using Publicis Media suite of products to ensure media teams are adhering to standardised processesQuality - ensuring data dictionaries and/or master data are maintained across all platforms and channelsIntegrity - ensuring the right information is being completed by media teams to produce meaningful insightsUsage - ensuring media teams are able to visualise data in the reporting dashboard or 3rdparty planning tools and build reports to derive the right insights. Help showcase the benefits of a standardised approach to data governance and help drive better adoption of automated dashboard within local agencies and clients

Qualifications

Key requirements:

The ideal candidate will be someone that has technical experience and/or knowledge (academic or otherwise) in data analysis with a specific focus on marketing.

Experience Required

Must have demonstrable technical knowledge and experience in at leasttwo of the areasbelow:
  • Hands-on analytical experience working on large volumes of data, ideally within the marketing field.
  • Working knowledge and/or experience of database management, data visualization, and dashboarding solutions.
  • Advanced user of Microsoft Excel (understanding of VBA & macros).
  • Data storytelling, being able to simplify and present insights based on complex sets of data.
A successful candidate will be able to demonstrate the following skills and abilities:
  • Strong leadership, project management, and communication skills to be able to engage with multiple stakeholders to drive delivery of projects.
  • Detail oriented being able to sweat the small things and leave not insight uncovered.
  • Ability to meet deadlines in a fast-paced environment while ensuring high standard of work.
  • Evidence of being solution driven and innovative with how they drive performance and delivery.
Desirable experience (but not required)
  • A degree with an econometrics or statistical analysis component.
  • Proven experience in developing or project managing end to end development of a global automated reporting dashboard.
  • Proven experience withweb analyticsplatforms like Google Analytics or Adobe.

Additional Information

Publicis is an equal opportunity employer
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