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Deputy Head of Marketing (Brand & Creative) 12mth FTC starting Feb 2020

Posted: 30 Nov 2019 Closes: 10 Dec 2019
Channel 4, 124 Horseferry Road, London, SW1P 2TX Competitive
Variable 6378

Job title: Deputy Head of Marketing (Brand & Creative)
Location: London
Status: 12mth FTC startng late Feb 2020 (maternity cover)

The Marketing Department’s core purpose is getting audiences to spend more time with 4, through building a strong brand and showcasing our best content. The department
supports all of Channel Four’s channel brands, content and services.

Working alongside the Deputy Head of Marketing for Media Planning & Data, this role supports the Controller of Marketing & Media in strategic planning, agency management,
campaign delivery and the general day-to-day running of the marketing department.

The role has specific responsibility for the strategy, brand management and content prioritisation for the following channel brands, genres and services: Channel 4 (Drama,
Comedy, Entertainment, Factual Entertainment), All 4, E4 and Film4. The role also oversees brand communications for the Channel 4 portfolio.

Central to the role are excellent campaign management and brand building skills, a detailed understanding of audiences and the ever-changing media landscape, plus the ability
to lead and inspire a team to produce effective, insight-led, engaging communications.

This role reports directly into the Controller of Marketing & Media.

• Work with the Controller of Marketing to develop effective marketing strategies for the company’s services, channels and programme brands, informed by actionable
insight, data and analysis.
• Prioritisation of programmes and projects across Channel 4, E4, Film4 and All 4, to maximise our key metric, ‘time spent with 4’.

• Leading and inspiring the team to encourage the best and most innovative, creative and effective work possible.
• Commitment to an inclusive, innovative department culture where everyone can be their authentic self. Inspiring a culture of risk-taking and innovation.
• Reporting to the role are a team of Marketing Managers and Marketing Executives.

External Agency Management:-
• Developing excellent relationships between our agencies, helping instil a culture of collaboration in the development of outstanding, effective communications.

Relationship Building:-
• Developing a strong sense of teamwork and partnership across the organisation to ensure that marketing is represented in key decision-making processes and in key
stakeholder meetings.
• Developing strong relationships with 4Creative to produce excellent creative work

Media & Campaign Planning:-
• Working in partnership with Media Planning and all agencies to ensure that the on- and off-air elements of all programme campaigns are integrated and planned
simultaneously to optimise campaign efficiencies.

• Ensuring that campaigns are always delivered within budget, instilling a culture of effectiveness and thorough analysis.

ESSENTIAL EXPERIENCE AND SKILLS Technical & Professional Skills
• Proven track record in orchestrating high profile, effective marketing campaigns.
• Experience of managing high profile television brands.
• Equally comfortable operating in all traditional and digital media.
• Skilled in working with data, research and insight to inform strategy, media planning and campaign decisions.
• Knowledge and experience of digital and data-targeted media strategies to optimise for the best performing campaigns, particularly with youth audiences.

Autonomy/Judgement/Decision Making
• Strong creative instinct, able to judge between ideas and defend opinion to the most challenging of stakeholders.
• Autonomous with week-to-week creative decisions.
• Able to weigh up consequences of complex strategic decisions.
• Able to prioritise conflicting demands and delegate / refer up as necessary.

Managing Resources
• Supervising the workload across the team of 3 Marketing Mangers.
• Managing the career progression and development of the team.
• Responsible for macro campaign and channel marketing budgets.
• Excellent project management skills.
• Thorough post campaign analysis.

Relationship Management
• Developing and managing key relationships with third party agencies and suppliers.
• Developing and managing relationships with relevant stakeholders from commissioners to producers to product teams and Exec level stakeholders.
• Excellent negotiation and persuasion skills.
• Strong team player and able to collaborate with people at all levels.

Complexity/Problem Solving
• Reacting calmly under pressure to a variety of challenges.
• Able to balance the core objectives of brand reputation and ratings.
• Able to manage multiple projects and priorities at one time.
• Able to work flexibly in a fast paced and changing environment.

Business Impact/Strategic Perspective
• Aware and committed to the Marketing team objectives and role within the organisation.
• Maintain an understanding of the changing media and broadcast landscape, keeping abreast of developments in the market.
• Input into scheduling and commissioning decisions across the portfolio.
• Close relationship to Research and Insight.
• Awareness of wider commercial imperative to which Marketing plays a crucial role.
• Represent Marketing in cross-department strategic projects.

Channel 4

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