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Digital Acceleration Lead

Posted: 29 Jul 2020 Closes: 10 Aug 2020
London Competitive
Permanent & Full-time CHL_VN025

Job Title: Digital Acceleration Lead
Reports to: Head of Youth Marketing
Department: Marketing

DEPARTMENT DESCRIPTION

Channel 4 is a publicly-owned, commercially-funded public service broadcaster. We have a remit to be innovative, experimental and distinctive. In addition to the main Channel 4 service, our portfolio includes E4, More4, Film4 and 4Music, as well as our video-on-demand service All4. In Channel 4's marketing team we build the Channel 4 brand and help viewers discover programmes they'll love. We work alongside our award-winning internal creative agency, 4creative, and our new digital content department, 4Studio.

JOB PROFILE

Our strategy is to "accelerate digital" and "supercharge youth" so that viewers spend "more time with 4". We have lots of scope in marketing, and have created 4Studio, our new digital content team, in order to make faster progress in these areas. But we'll need to overcome some challenges, and put some new approaches, systems and technologies in place in order to make the most of these opportunities. The job of the Digital Acceleration Manager is to help guide us to get to the future much faster.

You'll know the digital marketing landscape well, having worked in an agency or business helping to implement MarTech solutions to drive marketing automation. You will be a data driven individual, measuring, tracking and improving the programs you own whilst also sharing best practices. You will have a great track record of delivering or working on digital marketing transformation projects, driving innovation and simplifying complex data to provide insight in a fast paced and exciting environment. But you will also be a hands on practitioner, with first hand experience of digital marketing and delivering campaigns.

KEY RESPONSIBILITIES
  • Work closely with Head of Youth Marketing, All4 product, 4Studio and channel4.com teams to identify appropriate Marketing Technology architecture to facilitate a future where C4 marketing is automated, channel optimised and data driven
  • Help build business case for marketing automation strategy and associated MarTech capability (tech and skills / processes)
  • Lead on the support and roll out of marketing automation strategy, including liasing closely with IS teams to ensure projects stay on-track
  • Work closely with media planning team and our media agency OMD to support the build of a customised marketing strategy based on first party data. Establishing the custom audience activation process for key platforms such as Facebook, Google, Snap & Twitter.
  • Identifying & implementing measurement and attribution solutions that allow us to track, learn, test, benchmark & improve marketing ROI across digital channels
  • Run and own the attribution modelling to act as the central lynch pin to evaluate all marketing channels (Paid social, Email, Push, PPC, InStream etc) so we can understand value of each channel and which combinations drive strongest conversions
  • Help identify and create systems within 4Creative / 4Studio to set up process for and management of dynamic and multivariant creative to support a performance marketing approach
  • With the support of the Digital Marketing Exec, and working alongside OMD, demonstrate the value of digital channels through running campaigns, with continuous optimisation, translating performance data into actionable insights, and demonstration of ROI.
  • Be the subject matter expert supporting marketers, creatives and others with digital marketing best practice
  • Be the knowledge holder on data governance, giving input to the decisions on what we do and don't do with customer data to remain legal, ethical and reduce brand risk.
ESSENTIAL EXPERIENCE AND SKILLS
  • Proven experience in a digital marketing role at an agency or consumer brand running or advising on digital marketing tech
  • Solid understanding of advertising technology, i.e. retargeting, audience modelling, attribution strategies, dynamic creative tools, marketing automation etc
  • Knowledge and experience of data management, activation and data privacy regulation
  • Inquisitive and analytical with an experimentation mind-set. A natural at analysing data, thinking critically and providing simple answers to complex questions
  • Excited about learning new skills, trying new things, growing and developing with the role
  • A collaborator with good communication skills (verbal, written and presentational) - the ability to explain complex information in simple terms
  • Experience of digital marketing campaigns
  • Good people management & peer collaboration skills
SalaryCompetitiveApplication questions to complete
To complete your application please provide a response to the below application questions, you can upload your response to the application questions as an attachment when submitting your application. This can be attached to your application as a PDF or Word document. Please outline how you meet the 'Essential Experience & Skills' outlined in the Job Description (Max 500 words)Can you please share an example of where you have helped with an internal digital acceleration project around marketing technology, and outline how this helped to transform business performance? (Max 500 words)
BenefitsThere are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;
•26 days annual leave (including a day off for your birthday)
•Company funded Private Medical Insurance
•A generous Group Personal Pension
•Access to our flexible benefits scheme including dental, travel insurance, health screenings and more!Applications Close Date10 Aug 2020

Channel 4

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