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Digital Account Director

Posted: 17 Dec 2020 Closes: 16 Jan 2021
London, United Kingdom Competitive
Permanent & Full-time PBM_743999728424641

Company Description

Starcom is the Human Experience Company; we believe that our clients' competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads - small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

Even in this most challenging period, Starcom has had an exceptional 2020. We have welcomed brilliant clients such as Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture.

Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.

Job Description

Department Summary

The Planning team at Starcom build relationships with clients, partners, and internal and external colleagues within our Groupe to deliver powerful work that will grow our clients' businesses. Our goal is to become our clients' most indispensable partners by building roadmaps with them that will identify quickest paths to growth. We work most closely with our Strategy, DDT, Investment and Performance teams to ensure smooth management of the business overall. We put great emphasis in landing our powerful Human Experience proposition through the use of intelligence-led systems and data. In one sentence: it is our collective job to deliver brilliant work, seamless operational management, and ensure that the work we deliver for our clients and our agency is profitable, enabling long term partnerships.

Role Summary

As Account Director, you have three overarching responsibilities that directly relate to our agency Growth Pillars and internal Expectations Framework.


Skills & Experience required

  • Strong knowledge of key digital media channels, including Paid Search, Digital Display, Paid Social & Affiliates. Working knowledge of SEO preferred.
  • Experience planning and optimising across said digital performance media channels
  • A genuine passion for digital and performance marketing and an interest in how the industry is evolving and what this means for our clients
  • A solid understanding of the full channel mix and how offline channels can work in conjunction with online channels
  • Ability to translate complex technical concepts into digestible information that clients can follow and can relate back to their business objectives and challenges
  • Experience across data and audience strategies, analytics and reporting
  • Experience working with adservers, tracking technology, measurement and attribution solutions
  • Working knowledge of tech stacks & platforms across the supply chain; exchanges, DSPs, DMPs, ad verification
  • Understanding of widely used industry research and benchmarking tools (TGI, YouGov, AdDynamix)
  • Excellent numerical and excel skills, with high attention to detail
In return, you will have the opportunity to
  • Drive digital excellence for our clients and become the expert digital voice at Starcom
  • Participate in exciting new business pitches and get senior stakeholder exposure
  • Work with hugely talented individuals across all disciplines

Publicis Groupe UK

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