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Digital Campaign and Projects Manager, 12mth FTC (London)

Posted: 13 Feb 2020 Closes: 27 Feb 2020
Channel 4, 124 Horseferry Road, London, SW1P 2TX Competitive
Variable 6426

Job Title: Digital Campaign and Projects Manager
Reports to: Group Product and Projects Manager
Department: Digital
Location: London
Status: 12-month fixed term contract
Start date: Please note that this role is to start in June 2020 to cover for maternity leave

DEPARTMENT DESCRIPTION
The digital specialist team aim is to drive digital innovation and best practice through the entire sales department. Whilst maximising digital revenues for C4’s
digital output and VoD inventory.

JOB PURPOSE
The Digital Campaign and Projects Manager is responsible for producing and managing integrated digital campaigns with a view to upholding Channel4’s marketing leading
reputation for innovation and excellence whilst maximising commercial revenue for the Channel.

Measured by:
• Quality of integrated output
• Market leading case studies
• Positive relationships with Channel4 stake holders, suppliers, agencies and clients

KEY RESPONSIBILITIES
• Highest quality production of allocated integrated campaigns
• Providing consistently excellent services to clients
• Monitoring and optimising integrated campaigns to ensure best performance possible
• Post-analysis of integrated campaigns
• Maximising of revenues through supplier negotiations
• Responsible for managing the relationship with suppliers
• Supporting the Group Product and Project Managers with project budgets
• Supporting the Advertising Sales teams with intricate knowledge of all digital products to help the sales team win client business from briefs
• Sole responsibility of specific Agency groups within the sales team
• Updating and communicating sales collateral: Media Pack, Specs, Benchmarks
• Management of all Collection Lounges
• Being the integrated spokesperson in Agency and Client creative sessions
• Regular presentations to the Digital and Partnerships sales team to update them on campaigns and innovations

JOB FACTORS

Technical & Professional Skills
The production of allocated integrated campaigns. This will include:
• Liaising with external suppliers (designers, developers, copywriters, film production companies, voiceover artists) to ensure the delivery of campaigns of
the highest quality possible
• Negotiating budget / costs with external suppliers to maximise profit for the Channel
• Quality controlling between suppliers and clients
• Regularly and proactively liaising with advertising agencies / clients and ensuring that Channel 4’s standards are met as well as the client’s expectations
delivering the highest level of customer service
• Communicating with internal departments throughout to ensure all Channel4 standards are met and complete satisfaction of all stakeholders (client, sales, tech,
legal, editorial, design etc)

Monitoring and optimising integrated campaigns, will involve:
• Delivering timely reports and video grabs
• Optimising campaigns where necessary (using editorial & traffic drivers)
• Keeping in close contact with clients throughout duration of campaign. Post-analysis of integrated campaigns
• Providing clients with final stats of campaign completion
• Providing agency with post campaign analyses. In cases of large campaigns, going to the agency to present results

Autonomy/Judgement/Decision Making
• Role is largely autonomous in prioritising workload, with weekly meetings with the Group Managers
• Job holder will test decisions with Group Managers where there are certain levels of risk but will come with a measured decision for approval
• Job holder will report monthly to the Group Managers on projects, and hold quarterly reviews along with how best to progress in the coming quarter
• Proactively assisting manager including involvement in team processes and supplier contracts

Relationship Management
• Must maintain a close relationship with sales, editorial, product, project management, trade marketing, legal and clients
• Attend client meetings alongside sales person and support the development of the project including confidently presenting campaign logistics to the client
• Work with trade marketing and product development to ensure all the sales collateral including the media pack, digital sales site are up to date and to a high
standard
• Works closely with:
- The sales matrix to deliver all integrated campaigns
- Legal, sales, tech, editorial, design, marketing etc to ensure all campaigns created are the best representation of the Channel4 brand
- Agencies and clients to deliver the highest standard of campaign to the client’s satisfaction

Complexity/Problem Solving
• Work on case studies to support revenue generation for creative solutions
• Where a campaign doesn’t perform well, jobholder must devise an action plan for optimisation, gain approval from the agency and implement, if all fails the
jobholder must assist with managing fallout with all stakeholders

Business Impact/Strategic Perspective
• The job holder will understand the strategic aims of the department, how they relate to this post, and make suggestions where applicable on how best to achieve
these aims
• As a face of Channel 4, there is a reputational risk if a bad decision is made as this could jeopardise agency relationships and ongoing business

ESSENTIAL EXPERIENCE & SKILLS
• Proven experience of managing advertising campaigns
• Experience of managing agencies and clients, with digital experience
• Experience of negotiating budget / costs with external suppliers
• Experience of overseeing Quality control between suppliers and clients
• Experience of monitoring and optimising integrated campaigns to ensure best performance possible
• Ability to conduct post-analysis of integrated campaigns
• Advanced PowerPoint and Excel skills for creating reports and PCAs spreadsheets, along with a good working knowledge of Word and Outlook
• Advanced client management skills

DESIRED EXPERIENCE AND SKILLS
• Working knowledge of Freewheel Ad Serving software, Stellar, and Omniture
• Project management methods Prince 2 and Agile

Channel 4

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