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Digital, Data & Tech Account Director

Posted: 18 Jun 2021 Closes: 18 Jul 2021
London, United Kingdom Competitive
Permanent & Full-time PBM_

Company Description

Starcom is the Human Experience Company; we believe that our clients' competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads - small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

Even in this most challenging period, Starcom has had an exceptional 12 months. We have welcomed brilliant clients such as Stellantis, Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work in 2021.

Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.

Job Description

One Team Stellantis (OTS) is our integrated agency solution for the exFCA and exPSA brands within Stellantis, the world's fourth largest OEM. On the exFCA brands, Starcom operates closely with our other Groupe agencies Saatchi & Saatchi and Digitas to deliver end to end transformative solutions to drive personalisation at scale.

The DDT (Digital, Data & Tech) AD sits within the One Team Stellantis Acceleration Squad - a unique team that we have built for Stellantis, tasked with driving business intelligence, thought leadership, creativity, innovation, and digital & data transformation across their business. The Acceleration Squad features talent across Strategy, Insight, Digital, Data, Technology, and Analytics, and operates horizontally across the group supporting all 8 brand teams as well as working directly with the Stellantis Customer Management Office (CMO).

Role Summary

As DDT AD you will be the digital, data & tech lead and primary point of contact for a portfolio of the Stellantis UK brands. The digital, data & tech (DDT) team sits as part of the Stellantis Acceleration Squad as well as the overall Starcom planning team and is a team of data driven experts that help drive growth for our clients through the intelligent application of data and technology. You will have three overarching responsibilities:

1. Growth for Clients: our goal is to create brilliant experiences that drive faster growth for Stellantis's brands, and you will work with various teams within the broader Publicis Media organisation (Content, Sports, Data and Commerce Practices) to do so. Specific responsibilities are:

- Build strong, trusted relationships with key, mid-level clients; you'll be sought out by client (team) as the go-to expert on industry and client- specific strategic issues

- Inspire planners in the pursuit of more data evidenced work, displaying a positive attitude to ambiguity, able to structure complex problems and outline solutions in a simple way

- Consistently apply strategic thinking in order to move client's marketing forward. You'll create strategic frameworks and apply them to a client deliverable.

- Actively identify next steps in internal and external meetings and ensure next steps are executed in a way that fits into overall plan

- Seek to understand by asking questions and actively listening to needs

2. Develop a Growth Team: You will have the chance to be a major contributor in shaping the culture of the teams that work in the agency. Specifically:

- Work collaboratively with practice teams to deliver growth and transformation for clients.

- Proactively share best practice and knowledge across Groupe & actively educate the wider business on areas of expertise / offerings.

- Get actively involved and contribute to initiatives across the Groupe, support Power of One process improvements

- Nurture the planning & practice community to challenge the ways things are done to achieve measurable, continuous improvements; set the brave standards that will support driving positive business outcomes for clients.

3. Drive Growth for Starcom: You are an ambassador for the Starcom brand and will be part of helping us build an exceptional reputation both within Publicis Groupe and with external partners. Specifically:

- Build long standing and transformative partnerships with senior stakeholders, media partners and is respected in the Media Industry network for constructive collaboration

- Embrace and get involved with agency initiatives and growth opportunities

- Spot opportunities for growth, highlight potential challenges to BD to improve our work (better insight, audience targeting, measurement)

- Be a proactive driver of ideas and solutions in new business pitches


- We are looking for a brilliant data driven marketer who can tell compelling stories through data and gain buy-in across a wide variety of stakeholders.

- A strategic and big-picture thinker, grounded in analytics and optimisation, able to uncover strategic insights that can help create, shape and transform overall client (digital) strategic direction through a media strategy and communications plan.

- Natural curiosity and desire to help clients achieve goals

- Commercial, naturally driven and high energy to constantly rise to the challenge

- You will be confident in presenting both internally and externally

- Proficiency in ad tech and marketing automation systems, including Adobe, Salesforce and Oracle

- Experience briefing a team of specialists and the ability to bridge planning and specialist execution. A brilliant operator with clear understanding of process and timing.

- Someone who can clearly, simply and convincingly articulate the role digital channels play in the marketing landscape, contextualize the value of digital for overall client business goals and explain sometimes complex thinking in simple language.

- You will be a strong digital practitioner, with experience gained from within a media agency or digital specialist agency.

- You are a self-starter, keen to help others develop client value from digital, visible to the wider team, inspirational yet approachable

- Must have AD leveldigital marketing experience, with a strong focus on direct response/ROI driven marketing (display in programmatic, social, search, affiliates)

- Have managed a small team before.

In return, you will have the opportunity to learn

- How the latest developments in the industry can be leveraged strategically to drive business growth

- How to write thought and opinion pieces and get them published/ shared with agency and client teams

- Help transform client business growth through the application of consumer data and technology

- Where to find the best sources of data based on a client brief and challenge

- What other marketers are doing in the space, learning from DDT peers who can share experiences from across the agency

- The benefits of being part of an integrated 'Power of One' team, with its own product and culture

Additional Information

Starcom is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.
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