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Digital Marketing Executive (Paid Social and PPC)

Posted: 29 Jul 2020 Closes: 10 Aug 2020
London Competitive
Permanent & Full-time CHL_VN024

Job Title: Digital Marketing Executive - Paid Social and PPC
Reports to: Digital Acceleration Manager
Department: Marketing

DEPARTMENT DESCRIPTION

Channel 4 is a publicly-owned, commercially-funded public service broadcaster. We have a remit to be innovative, experimental and distinctive. In addition to the main Channel 4 service, our portfolio includes E4, More4, Film4 and 4Music, as well as our video-on-demand service All4. In Channel 4's marketing team we build the Channel 4 brand and help viewers discover programmes they'll love. We work alongside our award-winning internal creative agency, 4creative, and our new digital content department, 4Studio.

JOB PROFILE

Be part of the Channel 4 team running Paid Social and Paid Search marketing campaigns across the C4 portfolio, with a particular focus on driving performance for it's on demand service All4. Helping viewers discover Channel 4 programming and driving incremental All4 views and repeat visits. Collaborating with social media and creative experts, it's your job to identify the best way to message and target customers across social and search platforms to ensure our programmes and content are surfaced to the right people at the right time and drive efficient conversion. You'll establish how Channel 4 executes its targeted marketing across the social and search platforms. You'll identify areas for experimentation through analysis, hypothesise and create test plans, manage performance and continually optimise. You'll use data & insight to help inform creative & editorial decisions.

You'll know the social and paid search platforms inside out and be up to date with the latest tools and formats. You will be a data driven individual, measuring, tracking and improving the programs you own whilst also sharing best practices. You will have worked across both ecommerce and app based social acquisition campaigns and have experience of optimising to deeper funnel events, driving both subscriptions and visits. You will have a great track record of delivering results, innovation and simplification in a fast paced and exciting environment.

KEY RESPONSIBILITIES
  • Leading on Paid Social and Paid Search campaign planning, execution and performance alongside our media agency OMD
  • Assisting with campaign planning, execution and performance on branded content campaigns, in partnership with our 4Studio Sales team
  • Establishing and refining measurement approach to support continuous optimisation, translating performance data into actionable insights, and demonstration of ROI.
  • Running weekly performance reviews to encourage a culture of continuous optimisation and show tangible business results
  • Establish process with 4Creative / 4Studio for best practice management of dynamic and multi variant creative testing to support a performance marketing approach
  • Overseeing ongoing test and learn plan to drive effectiveness across all channels
  • Work closely with experimentation and insight team to roll out testing initiatives
  • Managing social media targeting data privacy activities
  • Supporting marketers, social media managers, creatives and others with social media targeting best practice across wider media plans at C4
  • Working closely with All4 product teams to balance SEO / ASO performance with paid search / ASA
  • Work with product to ensure seamless viewer journey's to content through establishing best practice deep linking across all our content paths.
  • Help develop and drive C4's paid media attribution tools to drive media effectiveness and channel optimisation
ESSENTIAL EXPERIENCE AND SKILLS
  • Proven experience in a digital marketing role - preferably in an agency or successful digital product environment
  • Knowledge and experience of running large scale paid social & PPC campaigns across both web and app products and optimising to high value events further down the funnel
  • Knowledge and experience of data management, activation and data privacy regulation
  • Inquisitive and analytical with an experimentation mind-set. A natural at analysing data, thinking critically and providing simple answers to complex questions
  • Technical knowledge and understanding of attribution platforms and track record of working with product to deliver technical solutions to enable measurement and optimisation
  • Solid understanding of advertising technology, i.e. conversion tags, re targeting, audience modelling, dynamic creative tools, attribution models, marketing automation etc
  • Excited about learning new skills, trying new things, growing and developing with the role
  • A collaborator with good communication skills (verbal, written and presentational) - the ability to explain complex information in simple terms
  • A passion for TV/video content

SalaryCompetitiveApplication questions to complete
To complete your application please provide a response to the below application questions, you can upload your response to the application questions as an attachment when submitting your application. This can be attached to your application as a PDF or Word document. Please outline how you meet the 'Essential Experience & Skills' outlined in the Job Description (Max 500 words)Can you please share some top line campaign success you've had in paid search or paid social, and outline how you helped to drive campaign optimisation and performance? (Max 500 words)
BenefitsThere are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;
•26 days annual leave (including a day off for your birthday)
•Company funded Private Medical Insurance
•A generous Group Personal Pension
•Access to our flexible benefits scheme including dental, travel insurance, health screenings and more!Applications Close Date10 Aug 2020

Channel 4

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