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Digital Marketing Manager - EMEALA

Posted: 24 May 2022 Closes: 31 May 2022
London Negotiable
Permanent & Full-time R38617_1653383834

Do you enjoy envisioning forward-thinking strategies and plans? Are you interested in continuously improving the customer experience?

About our Team

We are a small team of highly skilled experts in digital marketing. We are creative thinkers who keep the customers' needs at the heart of everything we do. You will be part of a fast paced, ever changing environment with opportunities for growth throughout the organisation.

About the Role

We're looking for a Marketing Manager responsible for the execution of the organization's digital marketing strategy in an effort to drive acquisition and retention across channels. The position plays a critical role in marketing strategy and program development and represents a unique opportunity to have a major impact on Elsevier customers and the future of the company. The marketing manager must be part strategist, part hands-on tactician and capable of envisioning forward-thinking strategies and plans that help drive improved business performance.

Responsibilities

  • Establish market positioning for any customer-facing touch points through cross-channel activities. This includes eCommerce, Social, Search, Media Planning and Digital Marketing and deliver against the agreed targets
  • Develop effective marketing strategies and tactical implementations, including key themes, value proposition, compelling advantages, success metrics and digital product recommendations, in alignment with the marketing team.
  • Work closely with the marketing teams to develop strategy and identify opportunities for collaboration.
  • Define, monitor and analyze KPIs to evaluate the campaigns performance and increase conversion rates to ensure the efficiency of digital marketing efforts.
  • Execute A/B testing, including Ideation, deployment, and analysis
  • Budget management and management of agency relationships, contracts, SOWs, etc.
  • Identify and correlate emerging trends within the digital landscape and share insights and best practice with key collaborators
  • Understand and analyze various clickstream and conversion funnel data, drawing conclusions that help increase the performance of the digital marketing campaign tactics.
  • Production and management of digital assets, including working with designers, vendors, managing approvals from legal, compliance, and other stakeholders, and efficiently maintaining records for compliance.

Requirements

  • Have end to end digital marketing experience either internally or with an agency
  • Experience with translating a marketing strategy into effective programs to drive lead generation, customer acquisition with ability to conceptualize and articulate strategy and get buy-in from cross-functional partners
  • Have demonstrated functional competency with web technologies, including HTML/CSS, SEO, SEM, digital, mobile, social and partnership marketing.
  • Experience working with project management, social media management, CMS, marketing automation and other digital marketing tools. For example: Google Analytics, AdWords, Adobe Campaign
  • Have the ability to effectively handle multiple projects in a fast-paced, entrepreneurial environment
  • Have solid balance of operational and creative skill sets; right side/left side of brain thinker, combining creative and business skills
  • Be proficient in the English language both spoken and written

Work in a way that works for you

We promote a healthy work/life balance across the organisation. With an average length of service of 9 years, we are confident that we offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

  • Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working with us

We are an equal opportunity employer with a commitment to help you succeed. Here, you will find an inclusive, agile, collaborative, innovative and fun environment, where everyone has a part to play. Regardless of the team you join, we promote a diverse environment with co-workers who are passionate about what they do, and how they do it.

Working for you

At Elsevier, we know that your wellbeing and happiness are key to a long and successful career. These are some of the UK benefits we are delighted to offer:

  • Generous holiday allowance with the option to buy additional days
  • Health screening, eye care vouchers and private medical benefits
  • Wellbeing programs
  • Life assurance
  • Access to a competitive contributory pension scheme
  • Long service awards
  • Save As You Earn share option scheme
  • Travel Season ticket loan
  • Maternity, paternity and shared parental leave
  • Access to emergency care for both the elderly and children
  • RECARES days, giving you time to support the charities and causes that matter to you
  • Access to employee resource groups with dedicated time to volunteer
  • Access to extensive learning and development resources
  • Access to employee discounts via Perks at Work

About Us

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

Join Us

Are you ready to help us progress science and health? Our technology leads to innovation, so join a forward-thinking digital business that is tackling world-scale challenges and align your ambitions with our passion for driving global knowledge-sharing.

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