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Digital Marketing Manager, Scaled Programs

Posted: 16 Dec 2020 Closes: 15 Jan 2021
London, United Kingdom Competitive
Permanent & Full-time -1956660705

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary

Facebook is seeking an experienced digital marketer for its Scaled Growth team to build and execute integrated campaigns focused on driving adoption and growth of partnership products. The Digital Marketing Manager will be responsible for lower funnel marketing campaigns using various digital channels. This role requires the ability to collaborate with analysts, growth leads, and cross-functional marketing partners to develop, test, and optimize campaigns. The ideal candidate has a solid understanding of global audiences, digital marketing, ad operations, CRM, and marketing measurement. This person will be asked to demonstrate thought-leadership, creative thinking, and the ability to work in a highly cross-functional environment.

Required Skills

  • Build quarterly integrated marketing plans across paid, earned, and owned channels to grow adoption of Facebook Workplace.
  • Drive funnel optimizations and specific product/feature adoption among targeted publisher and developer audiences
  • Evaluate regional market trends and product fit to develop personalized acquisition programs
  • Partner with cross-functional marketing, analyst, IT teams to build and deploy multi-channel lifecycle marketing campaigns, including nurture and cross-sell programs
  • Manage agency partners to budget, structure, and optimize global media campaigns based on ROAS and target CPAs
  • Lead campaign execution across channels, including ad configuration, defining target segments, asset maintenance, and creating tracking tags
  • Synthesize learnings into actionable insights to shape plans and report best practices with cross-functional teams
  • Structure ongoing tests to measure program impact and effectiveness of creative, segmentation, and channel


Minimum Qualification

  • Experience in ad ops or marketing operations with expertise in Facebook ads manager, Google ads, programmatic advertising and Marketo
  • Experience running global campaigns targeting North America, EMEA and APAC
  • 6+ years of experience in digital advertising, lead generation and/or lifecycle marketing
  • Strong analytic and quantitative skills- ability to use data to develop and measure complex marketing campaigns
  • Experience marketing to SMB audiences
  • Ability to work both strategically as well as in an executional capacity to build and deploy campaigns
  • Experience with Enterprise Collaboration products is a plus

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