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Digital Planning Director

Posted: 2 Oct 2020 Closes: 1 Nov 2020
London, United Kingdom Competitive
Permanent & Full-time PBM_743999721069842

Company Description

Zenith is one of five distinct agency brands within Publicis Media, one arm of Publicis Groupe. Publicis Media is a brand led organisation powered by the scale and insight of the practices; Publicis Media Exchange, Publicis Media Content, Performics, Data Sciences and Commerce.

At Zenith, we believe that fostering an inclusive culture whereall talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.

Weare committed toPublicis Groupe's wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

Job Description

The FMCG client this role will be working onis one of Zenith UK's largest clients.This role would span two divisions, working across a range of well-known brandsand focus specifically on their digital offering to the marketplace.

The ideal candidate is someone who is knowledgeable in all digital media channels, but crucially has confidence and conviction in what they say. The client is ready to invest and grow their digital offering and want a leader andinnovator who will take them on their journey through a digital awakening. This is an excellent opportunity for someone looking to put their digital stamp on a key client at a very pivotal time of their digital growth.

The successful candidate would lead the planning team and reporting into the Business Director in the group, allowing for autonomy and development of management skills and experienced digital specialist to within the team structure.

RoleResponsibilities:

The Planning Directorwill own the digital strategy and relations to the client & the activation teams by taking responsibility for delivering overarching plans across digital channels (Programmatic Video and Display, Social, YT etc.), setting the roadmap for an integrated digital approach.

This year focus has been on establishing best practice and use cases for digital first campaigns utilising a team of experts led by the Digital Planning Director from Zenith, but also including digital specialists from Google, Facebook and another specialist agency that the client also works with.

Qualifications

Please only apply if you meet the essential requirements below:
  • Experience across data and audience strategy, analytics and reporting
  • Managing client and supplier relationships
  • Experience presenting to senior clients and internal peers
  • Experience planning and optimising across digital performance media channels
  • Good understanding of the full channel mix & confidence to have such conversations
  • Experience working with adServers, tracking technology and advanced measurement and attribution
  • Working knowledge of tech stacks & platforms across the supply chain; exchanges, DSPs, DMPs, verification
  • Strong Numeracy and Excel skills
  • Proficient in Powerpoint
  • Understanding of widely used industry research and benchmarking tools (TGI, Hitwise, Comscore)
  • Excellent project management skills
  • High Attention to Detail
  • Very personable
  • Adept problem-solver
  • Self-motivator, able to deliver from Conception to Analysis

Additional Information

At Zenith, we believe that fostering an inclusive culture whereall talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.

Weare committed toPublicis Groupe's wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

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