Skip to main content

Digital Strategy and Innovation Director

Posted: 9 Jun 2021 Closes: 10 Jul 2021
London Competitive
Permanent & Full-time PwC_215599WD

Summary Description

The Global Marketing Organization (GMO) creates relevance, distinctiveness and growth for the PwC brand and business. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities that are aligned to Platforms, and enable sales and marketing excellence across the network.

The Digital Presence Centre of Expertise is a global team, accountable for developing the network strategy for pwc.com, driving the innovation and investment roadmap for the website, and creating a seamless and personalised experience by leveraging PwC's MarTech stack.

Responsibilities:

As the Digital Strategy and Innovation Director, this position will be responsible for developing the global strategy and innovation roadmap for pwc.com, and influencing business and territory stakeholders to create and drive an aligned and seamless client experience across the network.

The Digital Presence CoE is accountable for developing the network strategy for pwc.com, driving the innovation & investment roadmap for the website, & creating seamless & personalised experience leveraging PwC's MarTech stack.

Responsible for developing the global strategy and innovation roadmap for pwc.com, and influencing business and territory stakeholders to create and drive an aligned and seamless client experience across the network

Preferred Experience and Skills
  • Expertise across marketing and sales capabilities, including sales, marketing, brand, strategic marketing, integrated content in a B2B context
  • Experience leading teams building complex software solutions across multiple timezones
  • Understanding of Adobe Experience Suite at an expert level
  • Transforming websites to generate measurable commercial results by creating a closed loop between marketing and sales to shorten lead times and improve client impact
  • Integrating CRM and marketing automation (Salesforce preferable)
  • Driving strategy and innovation from business case development to implementation, working with internal and external partners and stakeholders, ideally in a B2B or services context
  • Navigating complex problems and stakeholders, evaluating and prioritising needs and creating actionable recommendations
  • Establishing and maintaining governance across global websites ensuring performance and development is aligned to business and marketing objectives
  • Monitoring external digital trends and acting as a subject matter expert on global website strategy and innovation
  • Leading the development, testing and deployment of a complex global website across multiple territories
  • Understanding and experience across a range of design approaches and research methodologies (e.g., product design, service design, systems thinking, UX, etc.)
  • Leveraging data to understand user preferences and created personalised experiences across the customer journey to deliver the right message to the right client at the right time on the right channel
  • Building and managing relationships across a global network with senior leadership, including effectively managing a matrixed organization
  • Leading and coaching teams to support professional development and delivery of quality work outcomes
  • Navigating complex situations while applying firm policies and procedures to enable compliance across the network
  • Driving difficult conversations with senior business stakeholders and being confident in saying no to all levels of the organisation when necessary by relating strategy to difficult decisions
Not the role for you?

Did you know PwC offer flexible contract arrangements as well as contingent work (ie temporary or day rate contracting)?
The skills we look for in future employees

All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, 'The PwC Professional' and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.

Learn more here: www.pwc.com/uk/careers/experienced/apply
Diversity

Valuing Difference. Driving Inclusion.

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support an inclusive culture.

www.pwc.com/uk/diversity
If you would like help and advice about applying for this role please visit the Career Hive

Share Job

If you would like help and advice about applying for this role please visit the Career Hive