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EMEA Data Strategy Lead

Posted: 25 May 2021 Closes: 24 Jun 2021
London, United Kingdom Competitive
Permanent & Full-time PBM_

Company Description

PlatformGSK is a bespoke Publicis Media agency proposition for the GSK Consumer Business. It is a data & technology-driven communications proposition built on Publicis PeopleCloud, centred around our client's growth.

The day-to-day clients are passionate, friendly and care about the mission of their brands. They are obsessed with innovating new approaches to support growth.The agency team is comprised of various people across the Groupe picking the top talent from all agencies. As a result you will get to learn about these agencies and their capabilities and work closely with their teams.Additionally, you'll also have exposure to wider agency and consulting teams - all of whom are working to support this large, global client and continue to innovate and evolve in industry-leading ways.

Job Description

Sitting within the PlatformGSK London HQ hub you will be a core member of EMEA team.Connecting global specialists within the team with the local Publicis teams on the ground across Europe, Middle East & Africa; providing support for workstreams delivered at a regional/global level.

In 2021, GSK we have a focus on the utilization of Audience Data, to ensure our avertistments reach relevant audiences at scale. We are looking for a Lead Data Stratigist on the larger Data & Analytics team to partner with Strategy team and ensure markets are using tools and tech to define high value audiences and inspire a team of analysts working with them.

In the role this individual will be responsible for the below:
  • Leading developing a 1st, 2nd, and 3rdparty data strategy
  • Develop tools to future proof against cookie depreciation via Epsilon 2.0 and ADH
  • Partner to establish partnerships with key 2ndparty data partners by leaning into key retail partners to capitalize on their CRM lists
  • Collaborate with 3rdparty partners to test new audiences
  • Manage Data Analyst who will lead day-to-day execution
  • Partner with Strategy to deploy the Frameworks and Tools in key markets


We are looking for someone who can immediately slot into our team working alongside a mixed group of senior colleagues with various specialisms. As such you should:
  • Knowledge of digital data technologies and offerings in the industry (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
  • Analysing and interpreting data from media sources such as ad servers, social media platforms, and DSPs
  • Thrive in a fast paced environment and be prepared to react quickly to tasks in an agile way
  • Have the ability to manage multiple projects, deliverables and stakeholders simultaneously, ensuring multiple projects are moving toward their deadline
  • Be comfortable asking clarifying questions but are also confident to proactively make suggestions to initiate/improve tasks
  • Be a strong communicator who can clearly brief and encourage timely delivery of valuable outputs from local market contacts and other internal partners whilst being empathetic and supportive of their needs
  • Beastrongpresenter andstorytellerwho produces good writtenwork and has an eye for visual design
  • Have a curiosity to learn, whilst displaying resilience, cultural awareness anda can-doattitude
  • Have the ability to source data & information from a wide range of sources and synthesise analysis, to direct and support strategicrecommendations, using existing knowledge ofmedia industry tools and systems where appropriate

Additional Information

Publicis is an equal opportunity employer
If you would like help and advice about applying for this role please visit the Career Hive

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If you would like help and advice about applying for this role please visit the Career Hive