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Global Strategic Marketing Manager

Posted: 6 Apr 2021 Closes: 6 May 2021
National Competitive
Permanent & Full-time PwC_47677BR

The Team

The Global Marketing Organization (GMO) creates relevance, distinctiveness and growth for the PwC brand and business. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities aligned to Platforms, and enable sales and marketing excellence across the network.

The Strategic Marketing CoE is responsible for developing data-driven integrated marketing strategies aligned to the go-to-market priorities to maximize awareness, develop relationships, build pipeline and increase market share.

Preferred Knowledge/Skills:

Demonstrates extensive level abilities and/or a proven record of success as a team leader in the following areas:
  • Developing campaign plans and developing assets and customer journeys for activation across the full marketing funnel by territories, leveraging MarTech (Salesforce Marketing Cloud preferable);
  • Developing innovative marketing automation journeys to bring personalization to marketing activities (Salesforce Marketing Cloud preferable);
  • Understanding the marketing funnel and how to leverage marketing automation to reach target audiences (Salesforce Marketing Cloud preferable);
  • Leveraging data to evaluate the impact of marketing activities (at the strategy and campaign level) to influence the focus and direction of future marketing campaign strategies;
  • Developing campaign plans & marketing assets across customer journeys for activation across a various channels by territories;
  • Developing channel strategies and marketing tactics across a wide variety of functional areas of the marketing mix including brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership, sales tools and events;
  • Understanding marketing trends and channels that increase demand generation and brand equity and demonstrates an ability to quickly pick up industry related concepts;
  • Developing and executing strategic marketing projects for a go-to-market campaign or our global businesses;
  • Planning marketing activities to maximize awareness, develop client relationships, build pipeline and increase market share;
  • Working across several marketing campaigns simultaneously, balancing competing priorities and demonstrating flexibility to adapt to changing priorities;
  • Building and managing relationships with other marketing functions and the business, across a global network, including effectively managing a matrixed organization;
  • Building depth of understanding and knowledge for a go-to-market priority in a short period of time; and,
  • Leading and coaching strategic marketers to support professional development and build modern marketing capabilities.

Not the role for you?

Did you know PwC offer flexible contract arrangements as well as contingent work (ie temporary or day rate contracting)?
The skills we look for in future employees

All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, 'The PwC Professional' and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.

Learn more here: www.pwc.com/uk/careers/experienced/apply
Diversity

Valuing Difference. Driving Inclusion.

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support an inclusive culture.

www.pwc.com/uk/diversity

PwC

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