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Group Digital Manager – 12mth FTC (London)

Posted: 13 May 2019 Closes: 27 May 2019
Channel 4, 124 Horseferry Road, London, SW1P 2TX Competitive
Variable 5163

Job Title: Group Digital Manager
Department: Digital Sales
Location: London
Status: 12 month FTC (Maternity cover)

The Digital department is tasked with maximising commercial revenue across Channel 4’s digital business, consisting of All 4 and 4Sales’ third party
publisher representation including but not exclusive to UKTV and BT Sport. Revenue is generated through standard and interactive video and display
formats as well as integrated partnership campaigns.

The Group Digital Manager (GDM) is responsible for maximising commercial revenue through an agency and client portfolio by delivering digital trading
deals and selling creative solutions across C4’s online and VoD output.

This involves leading, managing and motivating a specialist digital team to reach revenue goals, achieve excellent agency service levels and ensure all
members of the team flourish by maintaining a professional and dynamic environment. Additionally, the GDM must build and maintain senior agency contacts
across digital, TV and planning departments as well as assist and support senior management in the smooth day-to-day running of the department

• Work with Digital Lead and Agency Investment Lead in the annual negotiation of revenue commitments for agency groups, adhering to the pricing and
sales strategies set by the Deputy Head of Digital Innovation and Head of Digital Innovation and Partnerships
• Build and maintain a high market profile with a set of senior agency contacts (HoD level) from within defined agency group ensuring they are kept
fully up to date with the Channel 4 digital proposition
• Proactively pitching to agencies for specific online and VoD business and answering agency briefs; This includes
1. Pitching new products, propositions, platforms as developed by the Digital Lead
2. Adhering to the pricing and sales strategy set by the Digital Lead
3. Working with the Campaigns & Projects team and other departments as necessary for successful campaign implementation
4. Likely to work on the most complex or largest briefs
• Work with other members of the integrated sales team and other departments to promote C4’s full range of offer including cross-platform propositions
• Support Agency Sales Lead in executing agency plan
• Develop key materials to present to agencies or internally with other commercial managers and more senior staff
• Manage agency relationships on an on-going basis to ensure revenue maximisation going forward and be the escalation point for digital issues
• Work with Agency Sales Lead to ensure team achieves the highest standards of service levels across relevant agencies
• Ensure direct reports have high market visibility and a reputation for sales excellence and are working to a coherent and challenging development plans
• Influence senior product (editorial) management to ensure commercial requirements are met
• Help maintain a stimulating, dynamic and “do it first” sales environment
• Represent Channel 4’s Digital offering and Broadcaster Vod to the market and to the wider advertising community E.g. Thinkbox and other market
bodies and events.
• Maintain and share with the wider agency group a deep understanding of the digital landscape and its strategic impact on Channel 4


Technical & Professional Skills
• Good understanding of the technical aspects of non-linear including all emerging technologies.
• Excellent understanding of commercial strategies for online publishers and experience of successful implementation of strategies
• Excellent presentational skills – ability to create persuasive impactful sales presentations / ability to frame a problem/solution visually and creatively
• Advanced client management skills to ensure customer satisfaction and repeat business to maximise ongoing revenues.
• Complex negotiation skills are essential in order to resolve any conflict between stakeholders.
• Ability to turn data, facts and evidence into compelling and persuasive sales stories

Autonomy/Judgement/Decision Making
• Comfortable to make tactical decisions to secure revenue investment and or delivery
• Role is largely autonomous in online and VoD business of specific agencies, and managing reports
• Job requires decision making concerning a broad variety of matters with a high degree of operational independence constrained by wider trading
patterns and strategic context.

Managing Resources
• Directly manages Digital Account Manager
• Responsible for recruitment, development, training and performance management of Digital Account Manager with input from Agency Sales Lead/
Digital Lead/HOD
• Role has formal coaching/mentoring responsibility for team as appropriate
• Assisting Agency Sales Lead in the smooth running of the agency team
• Liaises with the company’s auditor to ensure contractual delivery and follows up any discrepancies.
• Assisting Agency Sales Lead in ensuring the highest possible service levels are adhered to across the team
• Sharing digital knowledge and expertise across the agency team

Relationship Management
• Senior relationships with key agency figures both in digital and TV teams to derive maximum value and quality from the relationship.
• Senior relationship management with Editorial, Marketing, Legal and Compliance and other internal teams in order to manage expectations and
maximise the opportunity. Develop experience of dealing with multiple teams and stakeholders across large, complex organisations.

Complexity/Problem Solving
• Excellent problem-solving skills; focused on “getting things done”.
• Comfort in multi-tasking and managing multiple stakeholders.
• The role involves a continual assessment of business and agency optimisation. Varied and lateral thinking is encouraged in order to maximise
quality and results.
• The role will require a degree of organisational agility and the ability to manage sometimes complex agency and inter-departmental negotiations
• Jobholder must be able to handle unfamiliar problems and issues as online and VoD market is continuously evolving and growing

Business Impact/Strategic Perspective
• The role’s primary focus is on near-term delivery of the current year’s revenue plan.
• The role’s secondary focus is on building plans for sustainable medium to long-term growth.

• Several years relevant experience within online sales or working within a relevant team at a media agency
• Coherent understanding of video advertising
• Highly developed sales, diplomacy and negotiation skills
• Several years team management experience
• Excellent presentation skills
• Full understanding of digital trading

Channel 4

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