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Group Marketing Manager - All 4, E4 and Factual Entertainment (London)

Posted: 8 Jul 2019 Closes: 18 Jul 2019
Channel 4, 124 Horseferry Road, London, SW1P 2TX Competitive
Variable 5258

Group Marketing Manager (responsible for All 4, E4 and Factual Entertainment)

DEPARTMENT DESCRIPTION
The Marketing Department supports all of Channel 4’s channel brands, content and services. The Marketing Department is comprised of the core Marketing team
who oversee brand, campaigns and strategy, the Media Planning and Social Media teams, and the on air Announcers.

JOB PURPOSE
This role reports directly into the Controller of Marketing & Media and combines platform, channel brand and genre responsibilities. The role manages all the
marketing output including strategy, brand management and content prioritisation for All 4, E4 and Factual Entertainment.

Central to the role are excellent campaign management and brand building skills, as well as a detailed understanding of the ever changing TV and media landscape
and the ability to lead and inspire a team to produce creative and effective marketing.

KEY RESPONSIBILITIESDevelop marketing strategies for the channel and programme brands: - working with the Controller of Marketing to prioritise the programmes across C4, E4 and
All 4 that should be promoted, develop strategies for those campaigns and lead the team who will subsequently manage the campaigns from briefing to execution.

Media Planning:- working in partnership with Media Planning and all agencies to ensure that the on and off air elements of all programme campaigns are integrated,
and planned simultaneously to optimise campaign efficiencies.

Relationship Building:- developing a strong sense of teamwork and partnership across the organisation to ensure that marketing is represented in key decision
making processes and in key stakeholder meetings. Developing strong relationships with 4Creative to produce excellent creative work

Leadership:- leading and inspiring the team to encourage the best and most innovative, creative and effective work possible.

External Agency Management:- developing excellent relationships between our agencies, and helping instil a culture of collaboration in the development of
outstanding, effective creative work.

Budgets:- ensuring that campaigns are always delivered within budget and instilling a culture of effectiveness and thorough analysis.

ESSENTIAL EXPERIENCE AND SKILLS
• Proven track record in orchestrating high profile, effective marketing campaigns.
• Experience of managing high profile brands.
• Equally comfortable operating in all traditional and digital media.
• Comfortable working with data, research and insight to inform media planning and campaign decisions.
• Knowledge and experience of data targeted media strategies to optimise for the best performing campaigns.

JOB FACTORS

Autonomy/Judgement/Decision Making
• Strong creative instinct, able to judge between ideas and defend opinion to the most challenging of stakeholders.
• Autonomous with week to week creative decisions.
• Able to weigh up consequences of complex strategic decisions.
• Able to prioritise conflicting demands and delegate / refer up as necessary.

Managing Resources
• Supervising the workload across the team .
• Managing the career progression and development of the team.
• Responsible for macro campaign and channel marketing budgets.
• Excellent project management skills.
• Thorough post campaign analysis.

Relationship Management
• Developing and managing key relationships with third party agencies and suppliers.
• Developing and managing relationships with relevant stakeholders from commissioners to producers to product teams and Exec level stakeholders.
• Excellent negotiation and persuasion skills.
• Strong team player and able to collaborate with people at all levels.

Complexity/Problem Solving
• Reacting calmly under pressure to a variety of challenges.
• Able to balance the sometimes conflicting objectives of brand reputation and ratings.
• Able to manage multiple projects and priorities at one time.
• Able to work flexibly in a fast paced and changing environment.

Business Impact/Strategic Perspective
• Aware and committed to the Marketing team objectives and role within the organisation.
• Maintain an understanding of the changing media and broadcast landscape, keeping abreast of developments in the market.
• Input into scheduling and commissioning decisions across E4 and Channel 4.
• Close relationship to Research and Insight to maximise Marketing’s contribution.
• Awareness of wider commercial imperative to which Marketing plays a crucial role.
• Represent Marketing in cross department strategic projects.

Channel 4

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