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Head of Analytics

Posted: 18 Nov 2020 Closes: 18 Dec 2020
London, United Kingdom Competitive
Permanent & Full-time 732599698

Company Description

The Head of Data & Analytics is responsible for driving forward all data and analytics projects across the business.We are putting data capability right at the centre of our offering and as such the Spark Foundry Data & Analytics team are integrated fully with Publicis Groupe Data, Tech and Insight (DTI) offering, plugging into all data initiatives.

Spark Foundry provides a tremendous opportunity for qualified and experienced analytic professionals to build their leadership, business management, analytics, marketing, consulting and project management skills. We work very closely and collaboratively with their client C-Suite and executives to identify key business and boardroom opportunities that can be solved through the application of advanced, predictive analytics, and consulting.

We are looking for senior analytic executives who possess a wide, deep and practicing understanding of analytic methodologies and approaches to work closely with our senior leadership team in the UK. This individual should be a proven expert in applying and fitting diverse analytic methodologies to problem solving in the area of marketing mix modelling, brand equity and management, price and promotion and forecasting. They need to possess strong team, client and project management skills in supporting and delivering solutions comprised of data management, modelling and insights development/recommendations. The candidate should be comfortable and highly confident in presenting to and engaging with clients. Also, this position requires the ability to discuss analytic methodology and approaches necessary to solve specific business issues. This professional will have a strong understanding and ability to work with the business and analytic teams to shape and manage scope, develop statements-of-work that are consistent with scope, price, capabilities and timelines, drive quality assurance and project delivery and lead/assist the team in effectively delivering multiple projects to multiple clients on a timely, accurate and complete basis.

Job Description

  • Hands on leadership of the Data & Analytics team with 4 direct reports. Ensuring individuals time is being utilised effectively and supporting the professional development needs of each team member.
  • Work with clients to assess business needs, interpret requirements and ensure the most appropriate solutions are selected
  • Effectively work with clients to diagnose solutions to key organizational challenges and develop value-based roadmaps that support the application of Spark Foundry's analytic solutions to solve client business issues on a continuous and repeatable basis
  • Work closely with internal Spark Foundry management and teams to scope, deliver and successfully implement client solutions.
  • Champion the use of data and analytics agency wide, ensuring processes are evolving to meet the needs of the business and our clients
  • Work closely with Publicis Groupe Central TDI (Tech, Data and Insight) to develop innovative new ideas and solutions for clients.
  • Lead projects to ensure completion within allotted time
  • Summarise and Interpret findings for a non-technical audience
  • Grow existing client businesses and relationships while working with key Spark Foundry executives to cultivate and develop new clients.
  • Participate as a part of the management team in driving the innovation, product and development agenda.

Qualifications

  • Advanced degree in mathematics, statistics, economics, or applied sciences.
  • Significant experience with business intelligence advanced marketing analytics, marketing mix modelling, econometrics or related analytics experience.
  • A 'Pitch expert' confident in presenting and delivering new business
  • A strong understanding of media and emerging media and applicable analytics is essential
  • Ability to work collaboratively and in a partnerial manner with a senior team executive and analytic team to produce cohesive, well-thought out, value-based presentations for clients.
  • A diverse mix of data management and analytic vertical experience, including a mix of retail, pharma, ecomm and FMCG is preferred.
  • Advanced skills in analytic software tools including Eview, R, Alteryx as well as a strong understanding of statistical methodologies and approaches that are often used in marketing mix modelling, pricing and promotion, brand equity analysis and forecasting.
  • Outstanding work ethic, passion for the business and team and a mental flexibility to help design and develop the right practical solution in order to create high-value deliverables in a timely, accurate and complete manner for our clients

Publicis Groupe UK

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