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Manager, Integrated Marketing, Digital Innovation - ViacomCBS

Posted: 13 Mar 2021 Closes: 12 May 2021
New York, US Competitive
Permanent & Full-time VIA_2021-15838

About The Brand

ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.

Overview and Responsibilities

Division Overview:

Our Viacom CBS Digital Integrated Marketing team focuses on three key areas: Business, People and Culture.

Our business mission is to drive revenue by translating and shaping assets into innovative, impactful experiences for brands and consumers. With revenue as our #1 focus, we balance business requirements and user experience, understanding both advertiser needs and consumer behaviors.

Consultative selling is at the core of what we do, helping clients to achieve their KPIs. We use data and insight-led inspirational storytelling, industry-leading technology and premium, captivating content, and world class design and production capabilities to develop solutions that drive results. Our people are our greatest asset. We strongly believe in career growth and development and have invested in tools that help all team members advance their careers. Our culture is based on trust, teamwork and transparency. We embrace diversity and inclusion and value both personal and professional success.

The Marketing Innovation team drives revenue by translating and shaping assets into innovative, impactful experiences for brands. We interface directly with ad sales, product, engineering, ad tech, and third party vendors to develop and execute high-performing formats and client-specific innovations to empower media sales and fuel custom marketing solutions, delivering results that amaze our clients.

The Manager of Marketing Innovation will work directly with Account Managers, Account Executives, and their Directors on client-specific requests to create bespoke or customized innovations that deliver on clients' business objectives. The Manager will play a critical role in executing and optimizing innovation-led programs to ensure delivery on clients' KPIs and fuel future collaborations. The ideal candidate exhibits a passion for media innovation and is a proven expert in creating and executing best-in-class solutions that leverage evolving technologies and platforms like CTVs, AR/VR and AI across a diverse array of sites and brands.

*Open for candidates in LA or NYC!!

  • Partner directly with Account Managers, Account Executives, and Directors to develop innovative custom marketing solutions for client RFP responses, proactive pitches, and key meetings.
  • Serve as pre-sale lead on capabilities and strengths of each advanced ad solution, with the ability to package them into creative solutions that meet and exceed client objectives.
  • Create materials for client RFP responses, proactive pitches, and key meetings to effectively demonstrate the value of innovation solutions to a client.
  • Partner with Innovation Strategy and Design & Development teams to ideate and develop best-in-class solutions based on sales and client feedback and marketplace trends.
  • Work closely with internal teams including data solutions, design, and research to customize innovation solutions based on client's goals.
  • Distill and activate marketplace learnings to create customized solutions for key categories, CPG, Retail and QSR.
  • Manage post-sale for innovation solutions and provide ongoing optimization to ensure a successful program.
  • Provide post-campaign support for innovation solutions including wrap report and analysis to fuel future client collaborations.
  • Identify and lead key projects to strengthen new or existing opportunities with a compelling narrative and supporting materials to proactively empower the sales team.

Basic Qualifications
  • Minimum 5+ years media or integrated marketing experience at a media company, agency or brand with an emphasis on digital solutions.
Additional Qualifications
  • Exceptional storytelling skills, and keen understanding of how to craft and evolve narratives.
  • Proven ability to manage multiple projects and priorities independently while communicating and collaborating effectively with a variety of stakeholders.
  • Expertise in digital and linear media with an informed perspective on the overall media landscape, trends, consumption habits, and challenges.
  • Excellent communication skills, confident in building, influencing, and managing relationships with internal and external stakeholders.
  • Comfortable joining client RFP phone meetings/calls to speak to or present ideas and solutions crafted.
  • Experience in Photoshop and ability to create client branded mocks.
  • Expertise in PowerPoint and other Microsoft Office or presentation products.

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

Job Locations US-NY-New York

Brand ViacomCBS

Function Ad Sales/Affiliate Sales & Marketing

Job Type Full-Time Staff

iCIMS ID 2021-15838

ViacomCBS Networks International

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