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Marketing Associate

Posted: 23 Feb 2021 Closes: 24 Apr 2021
New York (35 hours) Competitive
Permanent & Full-time JR005912

About Us

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organization made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees, who hail from all different backgrounds and walks of life.

 

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

 

The Role / Position Overview

Money-Media, a fast growing division of the FT, is a profitable subscription-based content and data provider which delivers news and intelligence for specialized businesses through their extensive suite of products.

We are seeking a highly motivated and capable individual to join our marketing team. The marketing associate will work closely with the Group Marketing Manager to oversee a variety of marketing efforts for Health Payer Specialist and Financial Advisor IQ. They will support our subscriptions and advertising teams to drive new sales and grow readership and engagement. The ideal candidate must be extremely organized, detail oriented, and able to multitask and meet deadlines. They must be comfortable working in a fast-paced environment.


 

Key Responsibilities

  • Work closely with the manager to implement, manage, and analyze all marketing activity across the Health Payer Specialist and Financial Advisor IQ audience groups. Campaigns will include email lead generation and engagement, paid social media, media partnerships and events

  • Oversee basic SEO activity; conduct keyword research to ensure keywords are updated and refreshed as needed

  • Liaise with editorial to craft targeted reader surveys that yield actionable feedback; send out the surveys using our survey platform

  • Collaborate with graphics team on small projects as needed (ex: house ads, graphics for social media)

  • Attend and contribute updates and ideas in cross-departmental meetings 

  • Other ancillary duties as assigned 

Required Skills / Experience 

  • Bachelor’s Degree (BA or BS) in business, advertising, marketing, or communications from an accredited four-year college or university. Candidates with a related degree and marketing experience will also be considered

  • At least three years of related professional experience preferred; internships included

  • Passion for B2B and B2C marketing

  • Must possess excellent verbal and written communication skills

  • Ability to and interest in gaining an understanding of specialized industries

  • Collaborative and team oriented, but also capable of working independently

  • Demonstrates initiative and a willingness to take on new challenges and learn new skills

Experience in the following areas:

  • Email marketing, including writing subject lines and email copy

  • Running campaigns in a broadcast email service/software

  • An understanding of campaign metrics

  • Targeting, segmentation, opt-out laws, and list acquisition 

  • Basic understanding of HTML a plus

  • Twitter Ads, LinkedIn Ads, SEO, SEM

  • Proficiency in Microsoft Office, especially Excel

  • Knowledge of Salesforce CRM and Salesforce Marketing Cloud is a plus

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), health coverage (medical, dental & vision insurance), 401k and company match, enhanced maternity & paternity packages, and Giving Back opportunities. Full details of our benefits can be found here

Further Information

The FT are committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 


 

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