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Our commitment to diversity and inclusion in the workplace
At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.
The Role / Position Overview
Money-Media, a fast growing division of the FT, is a profitable subscription-based content and data provider which delivers news and intelligence for specialized businesses through their extensive suite of products.
We are seeking a highly motivated and capable individual to join our marketing team. The marketing associate will work closely with the Group Marketing Manager to oversee a variety of marketing efforts for Health Payer Specialist and Financial Advisor IQ. They will support our subscriptions and advertising teams to drive new sales and grow readership and engagement. The ideal candidate must be extremely organized, detail oriented, and able to multitask and meet deadlines. They must be comfortable working in a fast-paced environment.
Work closely with the manager to implement, manage, and analyze all marketing activity across the Health Payer Specialist and Financial Advisor IQ audience groups. Campaigns will include email lead generation and engagement, paid social media, media partnerships and events
Oversee basic SEO activity; conduct keyword research to ensure keywords are updated and refreshed as needed
Liaise with editorial to craft targeted reader surveys that yield actionable feedback; send out the surveys using our survey platform
Collaborate with graphics team on small projects as needed (ex: house ads, graphics for social media)
Attend and contribute updates and ideas in cross-departmental meetings
Other ancillary duties as assigned
Required Skills / Experience
Bachelor’s Degree (BA or BS) in business, advertising, marketing, or communications from an accredited four-year college or university. Candidates with a related degree and marketing experience will also be considered
At least three years of related professional experience preferred; internships included
Passion for B2B and B2C marketing
Must possess excellent verbal and written communication skills
Ability to and interest in gaining an understanding of specialized industries
Collaborative and team oriented, but also capable of working independently
Demonstrates initiative and a willingness to take on new challenges and learn new skills
Experience in the following areas:
Email marketing, including writing subject lines and email copy
Running campaigns in a broadcast email service/software
An understanding of campaign metrics
Targeting, segmentation, opt-out laws, and list acquisition
Basic understanding of HTML a plus
Twitter Ads, LinkedIn Ads, SEO, SEM
Proficiency in Microsoft Office, especially Excel
Knowledge of Salesforce CRM and Salesforce Marketing Cloud is a plus
What’s in it for you? Our Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), health coverage (medical, dental & vision insurance), 401k and company match, enhanced maternity & paternity packages, and Giving Back opportunities. Full details of our benefits can be found here.
The FT are committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.