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Marketing Cloud Automation Manager

Posted: 13 Jan 2021 Closes: 12 Feb 2021
London, London Region UK Competitive
Permanent & Full-time -890863806

Job description

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and driving long term revenue growth. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC's brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.
Who we're looking for

PwC are seeking a Marketing Automation Manager with Salesforce Marketing Cloud experience to join PwC's UK Digital Marketing team, part of Sales & Marketing.

Sales & Marketing are a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm's market strategy and in particular to ensure:
  • We innovate every day
  • We are inclusive by default
  • We deliver commercial impact with purpose
  • We tell stories that inspire

Working closely with experienced Marketing Automation Specialists within the Marketing Automation team, and working the wider Digital Marketing team, you will be responsible for development, hands-on execution, and technical set up of our targeted marketing automation campaigns and customer journeys.

The successful candidate will have a strong understanding of marketing technology and best practices, an analytical flair, and willingness to support and upskill the wider Marketing teams with automation principles. The candidate will help turn business requirements and priorities into reality and strive to continuously improve the effectiveness of our campaigns as well as the client experience.

The role may be suited for a current technical CRM/Email/Automation marketing executive looking to develop their skills in Marketing Automation and move up to the next level in their career.

  • Building and managing automated marketing campaigns within Marketing Cloud using Email Studio, Content Builder, Journey Builder & Cloud Pages and other platform tools
  • Building & QAing 'drag and drop' journeys, dynamic content journeys and cloud pages using PwC templates and maintaining these templates using brand guidelines
  • Setting up dynamic content within emails to drive personalisation and maximise engagement across the email channel
  • Auditing marketing sends to ensure they meet guidelines
  • Creating and reviewing basic audiences and data extensions and ensuring data quality
  • Ensuring segmentation, messaging/content/imagery, customer journey, and reporting are all functioning properly
  • Supporting the wider Marketing teams with automation and journey strategy development; the creation and execution of automated marketing campaigns; managing build, UAT and QA, pilots and tests, and carrying out analysis (reporting/tracking) to inform best practice
  • Supporting continuous improvement to processes, systems and templates that team members and the wider department use for data management, email and automated marketing
  • Keeping up-to-date with Data Protection laws and industry and Marketing Cloud best practices, trends and standards, ensure key information is shared appropriately
  • Contributing relevant content to training and supporting technical training where required
  • Work closely with the Technical Centre of Excellence and Global teams to support with implementation of new platform features and releases
  • Support with digital roadmap projects such as implementation of lead qualification process and lead nurture campaigns
  • Working with peers within the Marketing departments to deliver on annual objectives for the department and objectives for the marketing campaigns

Qualifications & Experience:
  • Email marketing automation experience, ideally with Salesforce Marketing Cloud
  • Experience working with Journey Builder, Automation Studio, Email Studio / Triggered Emails, Cloud Pages, Contact Builder / Audience Builder, Content Builder and Analytics Builder would be advantageous
  • Marketing Cloud certification would be advantageous
  • Basic HTML / CSS skills
  • Knowledge of SQL and Salesforce AMPscript would be a plus
  • Used to delivering projects to deadline and achieving desired results, in liaison with the wider business
  • Good understanding of relevant legislation and industry best practice
  • Strong verbal and written communication skills
Not the role for you?

Did you know PwC offer flexible contract arrangements as well as contingent work (ie temporary or day rate contracting)?
The skills we look for in future employees

All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, 'The PwC Professional' and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.

Learn more here:

Valuing Difference. Driving Inclusion.

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support an inclusive culture.


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