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Marketing Science Partner, Japan

Posted: 27 Jun 2022 Closes: 29 Jul 2022
Tokyo, Japan Competitive
Permanent & Full-time FBK_a1K2K000008UDMLUA4_27651485

To fulfill this mission, the Marketing Science team at Meta is actively seeking a full-time, experienced Marketing Science Partner. A Marketing Science Partner at Meta works with internal and external clients in an industry vertical such as E-commerce, Entertainment, Digital Disruptors, CPG, Automotive, Fin-Serv, etc. on an ongoing basis to help all businesses including advertisers and media agencies grow by transforming marketing practices grounded in data and science including measurements. To accomplish this, the person in this role will work both reactively and proactively with clients, using Facebook's industry leading data science tools and data sets.Driving good measurement & understanding the algorithm of our advertising delivery system with advertisers will require designing tests (conversion lift, brand lift, attribution etc.) and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. This work will require direct engagement with clients as well as using out third party scaling solutions to help with the set up and running of studies. Conclusions from this work will showcase how clients can act upon it to drive business impact. The Marketing Science Partner will also focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with Product, Partnerships and other cross functional team including Sales. This is a is full-time role based in Tokyo (Japan).

Marketing Science Partner, Japan Responsibilities:

  • Develop, Design and Deliver Vertical strategy to improve the performance of clients within the vertical via changing client behaviors based on data, science and measurement and developing narratives to be shared externally.
  • Conduct in-depth standard and custom ad effectiveness studies for Meta advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
  • Offer selective consultation with clients & agencies on business hypothesis to test, measurement design & feasibility or insights interpretation
  • Engage with clients and agencies to share research-based best practices and measure true business value by building and operationalizing "learning agendas". The best practices and learning agendas will highlights how a client can improve business outcomes
  • Partner closely with sales to manage a scaled set of accounts and prioritize which clients will get servicing from the team
  • Support client engagement with third party vendors responsible for setting up and conducting measurement studies
  • Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the "learning agenda"
  • Operate internal & external education & training workshops to raise awareness & advocacy of Measurement solutions & analytical best practices (auction, use of lift tools...)

Minimum Qualifications:

  • Client-facing experience (internal or external), including ability to drive meetings or change through adoption of new products or research methods.
  • Bachelor's degree in Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar
  • Direct experience independently scoping and executing research projects with clients and or cross-functional stakeholders
  • Experience working with structured and unstructured data-sets, statistical software such as R, Python as well as data extraction tools such as Hive and/or SQL
  • Experience analyzing data sets to understand patterns and provide insights
  • Ability to communicate technical content to general audience.
  • Proficiency in English and Japanese is required because the role manages relationships / communications with clients in a Japan where communications are generally made in Japanese

Preferred Qualifications:

  • Experience/Knowledge about Ad industry, ideally Digital Ad experiences
  • Advanced degree in a quantitative field or an MBA
  • Experience with digital advertising for brand and DR outcomes
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