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Media Planning Assistant (Freelance) - London

Posted: 9 Sep 2019 Closes: 18 Sep 2019
Channel 4, 124 Horseferry Road, London, SW1P 2TX Competitive
Variable 5321

Job Title: Media Planning Assistant (Freelance)
Department: Media Planning/Marketing
Location: London
Status: Freelance role (circa 3 months)

DEPARTMENT DESCRIPTION
Media Planning’s role is to manage the strategy and allocation of owned media across the 4Network. The team is responsible for campaign strategy, implementational
planning and airtime data analysis.

JOB PURPOSE
To assist the Media Planning Team in the creation, scheduling and delivery of all on-air promo campaigns across the Channel 4 portfolio.

KEY RESPONSIBILITIES
• Set up promotional campaigns in accordance with Promotional Priorities determined by Marketing and Media Planning
• Create daily missing lists for on-air trails and ensure all material is delivered by transmission deadlines
• Checking trail legal certification
• React to changes in the schedule and update trails accordingly
• Act as point of contact with 4Creative Production, Marketing and Presentation
• Assist in the placing of on-air trails across the portfolio’s schedules
• General team assistant duties

JOB FACTORS

Technical & Professional Skills
• Experience of planning/trafficking on-air media campaigns and of a broadcast media environment

Autonomy/Judgement/Decision Making
• The role involves liaising closely with 4 Creative Production and ensuring the smooth delivery of all on-air promotional campaigns
• The job holder will also be responsible for placing trails in the schedule, ensuring campaigns hit targets and are editorially suitable.

Relationship Management
• The role will involve interaction with many other departments within the channel, including Marketing, 4Creative and Presentation as well as working closely
with colleagues within Media Planning. Maintaining good working relationships will be key, as Media Planning co-ordinate processes across various departments.

Complexity/Problem Solving
• Media Planning is a small team with a lot of responsibility. The role requires both strong operational and strategic skills and the ability to balance the
two. A pro-active approach to problem solving, good time-management and attention to detail are essential.

ESSENTIAL EXPERIENCE & SKILLS
• Keen interest in Broadcast Media Planning practice.
• Experience of planning/trafficking on-air media campaigns and of a broadcast media environment
• Good interpersonal skills, including the ability to liaise at all levels.
• Ability to prioritise tasks and act decisively under pressure
• Fast, methodical and accurate, with keen attention to detail.
• A knowledge of and enthusiasm for the channel’s programmes.
• Enthusiastic and willing to learn new skills.
• Good interpersonal skills, including the ability to liaise at all levels
• A desire to take responsibility and work on own initiative.
• PC literacy - Microsoft Office applications, Excel

Channel 4

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