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Media Planning Assistant (FTC)

Posted: 5 Oct 2020 Closes: 4 Nov 2020
London, GB Competitive
Permanent & Full-time UKT_006905

Job Title: Media Planning Assistant (FTC)
Department: Media Planning
Reporting to: Media Planning Manager

A little bit about our team
Sitting within the channel teams and working closely with the marketing and progamming teams, the media planning team's primary responsibility is to strategically determine the best combination of media to achieve the objectives of audience-focused on air campaigns across the UKTV portfolio

Purpose of the role
To assist the Media Planning team in the creation, scheduling and delivery of all on-air promo campaigns across
the UKTV portfolio.

In this role you will get to...
  • Work on high profile UKTV campaigns and alongside the Marketing, Creative and Scheduling teams.
  • You will contribute directly to share of viewing and the growth of UKTV channels.
  • You will have the chance to apply media research and provide audience focus to continuity plans.
We are looking for someone who has
  • Exposure to planning on-air media campaigns within a broadcast media environment.
  • Experience of using scheduling systems or planning software such as TechEdge, WhatsOn or Optimiser.
  • A genuine passion for television, with a knowledge of UKTV programming.
  • Enthusiasm, drive and a willingness to learn.
Responsibilities
  • Assist Media Planners across the UKTV Network in delivering the team goals
  • Responsible for handing over schedules to deadlines, ensuring the schedule is complete and OFCOM compliant across all elements of onair promotion and continuity
  • Create and set up promos in our scheduling system, ensuring that all promotional elements and campaign parameters are correct and fit for transmission
  • Implement the media planners' continuity plans within the scheduling systems i.e. setting up graphic and voiceover placeholders and generating accurate on-screen graphics
  • If required, take responsibility for producing weekly continuity and navigation plans ensuring optimal use of each channel's continuity allocation. Ensure plans are in line with campaigns, business focused, on brand, editorially sound and compliant with OFCOM guidelines
  • Prepare schedules for handovers adding and amending on-air elements ready for final checks, and ensure that any missing information is chased up
  • Assist the media planner in the administration of the designated channel's on-air promotional campaigns as required
  • Support the media planner in carrying out audience research and analysis which will aid the planning and evaluation of both promos and continuity
  • Manage the menu stills required for the channel as defined by the media planner and agreed by the Continuity Manager. Maintain the stills makelist, on-air data and workflow, being a key contact for stills delivery and liaising across the team to provide delivery updates
  • Maintain continuity announcements in the scheduling database
  • Schedule opted promos in accordance with platform requirements
  • Creation of a network cross-promotion report that aids in monitoring and maintenance of continuity reporting
  • Be willing to take on extra network duties above channel responsibilities.
  • Assist the Network Optimisation Manager in setting up campaigns within Optimiser and monitoring of campaigns versus plan
  • Deputise for media planners when required
    Complexity & Problem Solving
  • Ability to be able to deal with schedule changes and act accordingly in amending campaigns and continuity plans.
  • Manage multiple schedules concurrently requiring excellent organisation and attention to detail.
    Managing Relationships
  • Harness team spirit across UKTV and collaborate with colleagues across the business to deliver successful projects and campaigns
  • Promote and display trust to build successful business relationships and contacts
  • Establish a strong relationship within your own team, programming, creative, comms and continuity announcers
    Business Impact
  • Create additional commercial value from your channel's on air media promotional resource and use of continuity
  • Enhance the viewer experience and brand affinity through your careful management of your channel's promo inventory and continuity planning
    Influence viewer behaviour to increase viewing of UKTV's linear and non-linear services
Who you are (person specification)
  • Excellent attention to detail
  • Proficient MS Excel and PowerPoint skills
  • Good numeracy
  • Ability to priororitise tasks and act deciseively under pressure
  • Highly motivated with the ability to work both independently and as part of a team
  • Good communication and interpersonal skills
  • A broad understanding of the role and function of UKTV in the context of both the commercial broadcast world and our emerging platforms
  • Live the UKTV values: be creative, learn, influence, challenge and collaborate to ensure UKTV reaches its fullest potential.
Diversity & Inclusion Commitment
At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen, and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring that all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.

About us
UKTV has been at the forefront of branded television for over 25 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and scripted drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.

UKTV

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