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Mid-weight Healthcare Copywriter

Posted: 15 Oct 2020 Closes: 13 Nov 2020
London, United Kingdom Competitive
Permanent & Full-time PBM_743999722035411

Company Description

Digitas Health London is the People-Powered Health agency: We help brands engage with people to deliver ideal health, now. We design transformative experiences that move people further along the path to health at any moment. By putting the power to change health outcomes in the hands of patients, healthcare professionals, carers, and payers, we help health brands create value across today's connected health ecosystem. To do this, we start with a generous, behaviour-driven ideal then work in lean, agile and iterative ways to turn the ideal into action.

We are a generous, idealistic, straight-talking collection of creatives, strategists, analysts, social media experts, PMs, and client service leads. We work together to help people-centric health brands deliver new business value through new customer experiences. Whether connected content programmes, mobile apps, digital services, or social communities, we use digital and emerging technologies to help healthcare brands build loyalty, break habits, connect care ecosystems and disrupt traditional markets.

As part of Publicis Health, our small-but-mighty team works to bring applied innovation to a range of global, EMEA and UK clients, working in collaboration with other DH offices in Philadelphia, New York, San Francisco and other sister agencies in London, Windsor and around the world. Learn more about DH

Job Description

As a Healthcare Copywriter at Digitas Health, you'll be the one who sees the story no-one else saw; the one helping your clients and colleagues look past the science and complexity of pharma to the compelling human truth and the most interesting ways to share that truth.

You're digital. That means you have a feel for online platforms, from social to web to app, and are comfortable creating content for any of these channels. Healthcare is an ever-evolving field with something new to talk about every day - you'll be one of the people leading the discussion.

You'll already have some experience of healthcare comms - with examples of your work in both business-to-consumer and business-to-business settings.Alternatively, you many have written more on the medical side but also have examples of editorial writing from your own life - a blog, a podcast or journalism in other areas. Either way, you'll show an ability to tell stories, playing with the malleability and impact of words to communicate with audiences from a range of backgrounds.
As you turn your clients' strategy and science into story, you'll be able to shepherd it through each stage of review, negotiating the legal and regulatory bounds of pharma without losing the human touch.

Finally, our work is all aimed at real people, dealing with real conditions, whose lives are influenced for better or worse by what we produce. Whatever you make, you'll never lose sight of that truth.


In the role as Healthcare Copywriter, you will work as both a craft copywriter and as part of a creative team, with opportunity to flex both your editorial and creative muscles on a day-to-day basis:

Creative Abilities
  • Create channel-, message- and tone-appropriate copy for all audiences and media types, from conception to completion
  • Find stories in business-speak and data and tell those stories in everyday language
  • Comfortably write copy of all lengths, from single-line tweets to long-copy articles
  • Think in terms of ecosystems - multiplatform online journeys tied together by a central narrative
  • Hold pride of authorship secondary to that of the overall team's success
  • Take constructive criticism and use it to make your work even better
  • Have an eye for detail to help ensure work is perfect before it goes to client
Medical/Healthcare knowledge
  • Interpret scientific and business content relating to a product or its competitor and translate this information into a branded campaign strategy or messaging
  • Act as a custodian of knowledge for the accounts you will work on
Brand/Market/Agency knowledge
  • Build effective relationships with your agency teams
  • Manage and work independently, under tight deadlines and while juggling multiple projects concurrently. You will prioritise constantly, and in coordination with your team!
  • Master all nuances of your work and show an ability to think on your feet
Communication Skills
  • Engage with clients from marketing, medical and compliance backgrounds.
  • Listen well, and also clearly articulate your own POV in internal and client meetings
  • Persuasively present work
  • Proactively chase briefs and manage workflow to ensure you get the time you need to do your best work.(You'll involve senior management as necessary.)
  • Proactively inform management of account statuses, problems, plans and meetings (you'll involve senior management when necessary)
Strategic and Tactical Planning
  • Have a voice and a viewpoint wheninvolved in the development of creative briefs and strategic and tactical plans
  • Have a sense of the client's marketplace, and be able to evaluate work for its suitability to address a business or communications need
Interpersonal/Leadership Skills
  • Have strong presentation skills
  • Facilitate communication across the teams to achieve the required end product for the client
  • Embrace the spirit of teamwork at all times- collaborating with the account team, the support team and the client
  • Embrace the reality of working in a fast-paced environment
Who you are:
  • You have proven experience writing in the Healthcare space, preferably alongside a medical/ scientific background and training, and of referencing and supportingyour claims
  • You'll have a baked-in interest in digital comms, channels, and conversation
  • You'll have demonstrated exceptional verbal and written communication skills

Additional Information

Diversity and inclusion is a core part of our DNA at Publicis UK. We're committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group irrelevant of their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion fuels our creativity and innovation, it enables us to be closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work

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