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Paid Social Account Manager

Posted: 17 Mar 2021 Closes: 16 May 2021
London, United Kingdom Competitive
Permanent & Full-time 1014433086

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients' own transformation.

This model, with a country led approach, is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis.Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its four global brands, Starcom, Zenith, Mediavest|Spark and Optimedia|Blue 449, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.

Job Description

Publicis Media is now looking for a new Paid Social Account Manager to work on one of our latest and most exciting clients, Disney. This is an opportunity to work on a global disruptive brand, a real "people business" and be part of a team leading the change and driving businesses into the future

The Paid Social Account Manager is responsible for planning, buying and management of all aspects of day to day activation to ensure excellence is delivered. This will involve leading and delivering best in class social planning and optimisation on a selection of markets to maximise performance and budget utilisation.

Working closely with the Account Director, the candidate will also be responsible for the day-to-day running of the accounts and allocated markets, ensuring campaigns launch on time, are optimised in flight and meet expected KPIs and all reports are delivered to a high standard. The candidate will also be involved in building relationships with internal stakeholders as well as client-side media teams and brand managers.

The Paid Social Account Manager will be supported by account executives in the channel, the management of these direct reports remaining a key daily responsibility to achieve activation success.
  • Deliver best in class activation for paid social campaigns across multiple markets
  • Manage budgets for specific lines of business and campaigns
  • Produce and oversee direct reports reporting and commentary to ensure effective performance review and clear next steps for performance optimisations
  • Clear and timely communication with clients and other members of the team
  • Aptitude in maintaining relationships with both internal and external stakeholders
  • Be solution driven, positive and innovative with driving performance across accounts
  • Strong attention to detail and organization skills.
  • Ability to deliver a high standard of work with strong attention to detail within an agreed deadline
  • An analytical thinker with the ability to draw insights and conclusions from data
  • Manage direct reports (account executives) to deliver timely campaign activation and optimisation excellence

Qualifications

Most importantly, they must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact.
  • Strong experience within paid social
  • Experience planning, managing and activating large-scale brand and direct response campaigns.
  • Advanced knowledge of Facebook family of apps, Twitter, LinkedIn, Pinterest and Snapchat.
  • Familiarity with the principles of common attribution models, understands the current industry challenges around measurement and can confidently articulate the limitations of third party measurement solutions for viewability and conversion tracking for paid social.
  • Proven client and team management experience.
  • Self-driven, results-oriented, solutions-focused with a positive outlook
  • Effective at people management and compliant with following policies and practices in line with the talent team. Good knowledge around recruitment, performance management best practice, motivation, development plans and issue resolutions
  • Advanced presentation skills
  • Advanced communication and writing skills - working across the team, within the wider agency, with clients and media owners
  • Strong analytical thinking and mathematical skills (knowledge)
  • Demonstrated critical thinking and problem-solving abilities.
  • Consistently over-delivering on client objectives
  • The ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workload
  • Excellent project management skills to prioritise tasks on these busy accounts;
  • Be confident working with numbers and large amounts of data
  • Be able to adhere to processes and best practices
  • Highly organized and capable of working independently
CRITICAL SKILLS
  • Multi-market management is essential
  • Paid Social planning & execution
  • Paid Social optimisation & recommendations (daily performance and budget)
  • Paid Social strategy, QBRs, PCAs
  • Knowledge of other digital media channels
  • Remarketing
  • Analytics skills (incl. attribution)
  • Excellent Communication skills (written and oral) with experience in presenting
  • Numerate
  • High Attention to Detail
  • Excellent at Excel
  • Good in PowerPoint and other Microsoft Office programs
  • Personable
  • Logical - finds it easy to problem solve

Publicis Groupe UK

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