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Paid Social Manager

Posted: 1 Apr 2021 Closes: 1 May 2021
London, United Kingdom Competitive
Permanent & Full-time PBM_743999741071182

Company Description

We are Zenith.We invented the media agency in 1998, and 12 years later we were the first to put effectiveness at the heart of our work, when we became the ROI Agency. For us, ROI is about improving the fortunes of brands. All 450 of us come to work every day with the aim of leading our clients down more profitable paths.

But that is getting harder. With new channels, data sources and technologies multiplying the decisions you have to make every day, there are so many possible paths to success. At the same time, the asks of communications are bigger than ever: 'make my brand no.1', 'help me become the most loved brand in the category', 'get me growth whilst my competitors decline.' So we HAVE to help clients make bolder moves. We need to take them down different, braver, more profitable paths. That's what we do.

Zenith is one of five distinct agency brands within Publicis Media, one arm of Publicis Groupe. Publicis Media is a brand led organisation powered by the scale and insight of the practices; Publicis Media Exchange, Publicis Media Content, Performics, Data Sciences and Commerce.

Performics is the performance marketing arm of Publicis Media, in this role you will be working for the Zenith Performics Team. Performics is an industry leading performance marketingng agency.

Job Description

We are looking for an ambitious, self-starting Paid Social Account Director who can work autonomously on projects if needed, but also enjoys working within a team with a strong, collaborative working ethos. The client's business will require us to work at a fast pace and alongside multiple stakeholders, so we're looking for a positive, can-do attitude from someone joining the team. Telecomms or Retail experience would be ideal but is not compulsory. Experience across both brand and performance would also be a positive attribute to have given the nature of the client's business, but again not necessarily a must.

Qualifications

  • Must currently be an account manager in a paid social team (c. 1 yrs. management experience)
  • Experience planning, managing and activating large-scale brand and direct response campaigns.
  • Advanced knowledge of Facebook family of apps, Twitter, Pinterest and Snapchat.
  • Familiarity with the principles of common attribution models, understands the current industry challenges around measurement and can confidently articulate the limitations of third party measurement solutions for view ability and conversion tracking for paid social.
  • Proven client management experience.
  • Strong evidence of delegation.
Will Ideally Have
  • Client side experience at a retail brand
  • Experience planning, managing and activating paid social campaigns across multi-markets
  • Experience with PMDs and third party data and tech providers,such as 4C, Amobee, Idomoo, Adobe Audience Manager, Axciom and Oracle.
  • Knowledge of other channels so they can have full understanding of digital -Paid Social, Programmatic, Remarketing, Video etc.

Publicis Groupe UK

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