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PR Manager

Posted: 15 May 2022 Closes: 14 Jun 2022
Toronto, Ontario, Canada Competitive
Permanent & Full-time -360259219


Job Title: Public Relations Manager

Location: Toronto

Reporting to: Marketing Director


UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: GU, Theory, COMPTOIR DES COTONNIERS, PRINCESSE TAM.TAM, J Brand, and UNIQLO. FR is the world's third largest apparel retail company and UNIQLO is Japan's leading specialty retailer.

At UNIQLO, we are committed to providing our employees with enriching and challenging opportunities where achievements and personal growth are acknowledged and rewarded. We are dedicated to offering our employees training, performance based increases, and unlimited growth opportunities. If you are an ambitious, hard-working individual who welcomes new challenges, have a drive for success, and embrace the responsibility of leadership-then you belong at UNIQLO!

Position Overview

The Public Relations Manager will be responsible for developing and leading the strategy of owned brand communication channels, Earned Media (Product PR), Events and Experiences and co-lead Influencer strategy. The PR Manager will be accountable for creative concepting, brand storytelling and expanding brand awareness through community building and experiential programming and will lead external agency relationship.

This position requires a deep understanding of Uniqlo's LifeWear philosophy, product knowledge, business goals, the customer, competition, and related industry trends. The ultimate goal of this role is to inform the market on who Uniqlo is, what Uniqlo offers, and how we stand apart from our competitors.

Job Description:
  • Develop and maintain marketing communications plan including strategy, goals, budget and tactics for Canadian market
  • Create & execute innovative press and influencer strategies to promote all seasonal collections and brand awareness, in line with business objectives to achieve target metrics such as impressions, engagement, customer acquisition/retention and sales conversion.
  • Develop media relations strategy, seeking high level placements in print, broadcast and online media
  • Cultivate and maintain media and influencer relationships to maximize brand exposure and build community around LifeWear brand
  • Manage new media inquiries and interview requests
  • Create and adapt content for press releases
  • Monitor, analyze, and communicate PR results on a quarterly basis
  • Maintain a keen understanding of industry trends affecting UNIQLO customers to make appropriate recommendations regarding communication strategy surrounding those concerns
  • Work closely with Global PR team members to adapt Global PR campaigns for the Canadian market
  • Manage local PR Agency
  • Other responsibilities as needed
Desired Skills and Experiences:
  • 5 + years of experience in public relations at brand or agency required
  • Bachelor's degree in business, public relations, communications, marketing, or related field
  • Proven track record creating and executing successful public relations campaigns in different markets
  • Proven ability to build and maintain strong relationships with fashion editors, journalists, bloggers, and influencers
  • Demonstrated ability to work effectively both autonomously and collaboratively
  • An understanding of the global media landscape within the fashion/lifestyle arena
  • Strong computer skills: Word, Excel, PowerPoint, Fashion GPS, Cision
  • Experience and proficiency using social networking platforms
  • Exceptional writing, editing, and verbal communication skills; ability to pitch
  • Ability to read, write, and speak French considered a valuable asset

UNIQLO Canada is an equal opportunity employer. UNIQLO Canada encourages applications from all qualified candidates and accommodates person with disabilities. Candidates that are selected for interviews should advise us if they require accommodation.
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