Skip to main content

Programmatic Account Manager

Posted: 18 Mar 2021 Closes: 17 May 2021
London, United Kingdom Competitive
Permanent & Full-time 1020464462

Company Description

ABOUT PUBLICIS IMAGINE

"If you can dream it, you can do it"

- Walt Disney

Publicis Imagine is a custom built team for Disney created with one purpose in mind - to be Disney's most valuable partner in creating the next era of entertainment. The newly built team falls under the umbrella of Publicis Media and is dedicated to Disney's four lines of business:
  • Disney+
  • Studios
  • Media networks:
  • Parks
The Publicis Imagine team has been designed to be simple, agile and connected, with access to the latest innovations in media to accelerate Disney's growth around the world, Data is at the core of Publicis Imagine's offering. Our data ecosystem, supercharged by Epsilon, will be the end-to-end platform focused on driving growth. We do this by uncovering data-driven insights that inform marketing, creative messaging and media decisions.

We also too believe that if you can dream it, you can do it.

We are Publicis Imagine.

Dreaming. Doing.

Job Description

The Programmatic Account Manager is responsible for all aspects of Programmatic campaign implementation. This involves managing multiple accounts, maintaining best practice implementation for optimisation and campaign set up.

The candidate will also be responsible for account portfolio management with other stakeholders such as planners and the client, so must be able to identify new opportunities or potential weaknesses/limitations of strategies and communicate this effectively.
  • Understand and effectively communicate our programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Execute and manage his/her client portfolio effectively using demand side platforms:
  • Oversee and manage his/her daily client portfolio campaign maintenance including communication, campaign setup, troubleshooting and reporting as well as managing the programmatic executive support
  • Oversee /work with agency stakeholders to manage, implement and deliver wider client project on the likes of DMP, dynamic creative, multi-touchpoint attribution etc.
  • Identify, assess and implement opportunities that will drive the programmatic campaign for his/her client portfolio forward
  • Oversee and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines

Supporting the Programmatic Director on areas that will further our programmatic offering (e.g. improving campaign operation efficiency such as reporting automation, developing process/service such as new product adoption, working on award entries and case studies)
  • Attend relevant internal, client, tech and supplier meetings as appropriate
  • Designing measurement solutions that demonstrate the efficacy of campaigns
  • Contribution to New Business workflows (pricing grids/ written submission/ idea development and presentation / managing account transitions)
  • Creation of documents to showcase performance and provide in-depth analysis of results
  • Line management of juniors, with responsibility for their wellbeing, workflows and learning and development
  • Cascading best practice down to junior team members, inclusive of financial due diligence and their completion of administrative tasks.
  • Managing programmatic account executives

Qualifications

The ideal candidate will have prior hands-on experience with the major demand side platforms, strong analytical, writing and comprehension skills, and preferably online trafficking experience, with Google Campaign Manager or similar campaign management systems, though this is non-essential.

Most importantly, they must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact.
  • Minimum 4+ years' experience within programmatic
  • Self-driven, results-oriented, solutions-focused with a positive outlook
  • Proficient in multiple DSPS and extensive knowledge of the RTB and wider programmatic landscape
  • Effective at people management and compliant with following policies and practices in line with the talent team. Good knowledge around recruitment, performance management best practice, motivation, development plans and issue resolutions
  • Advanced presentation skills
  • Advanced communication and writing skills - working across the team, within the wider agency, with clients and media owners
  • Strong analytical thinking and mathematical skills (knowledge)
  • Demonstrated critical thinking and problem-solving abilities.
  • Consistently over-delivering on client objectives
  • The ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workload
  • Excellent project management skills to prioritise tasks on these busy accounts;
  • Be confident working with numbers and large amounts of data
  • Be able to adhere to processes and best practices
  • Highly organized and capable of working independently
CRITICAL SKILLS
  • Programmatic planning & execution
  • Programmatic optimisation & recommendations (daily performance and budget)
  • Programmatic strategy, QBRs, PCAs
  • Knowledge of other digital media channels
  • Remarketing
  • Analytics skills (incl. attribution)

SUCCESS CRITERIA
  • Successful planning of programmatic campaigns with positive client feedback
  • Achieve campaign KPIs, maximum budget utilisation and optimisations
  • Positive support on team management & training
  • Strong support on thought leadership in programmatic and integration into overall mix
  • Positive relationship with Head of Digital Operations & EMEA Leadership team

Publicis Groupe UK

Share Job