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Programmatic Manager

Posted: 28 Sep 2020 Closes: 28 Oct 2020
London, United Kingdom Competitive
Permanent & Full-time PBM_743999720565017

Company Description

Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions.With more than 5,000 employees worldwide, Starcom partner with the world's leading marketers and new establishment brands, including in the UK: Airbnb, Samsung, Lidl, Visa, FCA and more.Starcom is part of Publicis Media - the global media solutions group which also encompasses Zenith, Spark Foundry- a key division of Publicis Groupe, one of the world's leading communications groups

Job Description

This is an exciting opportunity for a talented and experienced Programmatic Manager to join our lively, ambitious and collaborative Programmatic team. The role in question will focus specifically on one of Starcom's most advanced, ambitious and innovative clients, Samsung.

Reporting into the Programmatic Investment Director, you will be responsible for all aspects of delivery for Samsung's programmatic campaigns, while helping influence and shape the clients digital strategy.

Core responsibilities of the role are:
  • Responsible for the end-to-end management of programmatic display and video campaigns, supported by the Senior Executive and junior Executive for Samsung.
  • Liaise with the Investment team to provide best-in-class brief responses and media plans.
  • Demonstrate thought leadership and sound negotiation to increase overall programmatic investment, incl. Programmatic Guaranteed/Private marketplace/Open Exchange.
  • Manage all relevant campaign documentation in preparation for campaign launch.
  • Set-up, manage and optimise brand and performance programmatic campaigns against a diverse range of KPI's, ensuring performance targets are met and exceeded.
  • Demonstrate diligence, attention to detail, and adherence the campaign QA process to ensure accurate campaign implementation, pacing and performance.
  • Carry out quality assurance checks on team output, ensuring they are delivering quality.
The successful candidatewill be passionate about digital media, have an inquisitive mind, demonstrate strategic and critical thinking, and possess broad technical dexterity.

Key requirements for this role are:
  • Advanced knowledge of the digital advertising infrastructure (ad serving, exchanges, DSPs, DMPs).
  • The ability to demonstrate an understanding of multiple digital media buying platforms.
  • Technical tracking expertise (e.g. setting up tracking, troubleshooting, Q&A, etc.)
  • Digital media experience within a managerial role will be beneficial.

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