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Publicity Manager - Current Affairs and Factual, 12mth FTC (London)

Posted: 13 Aug 2019 Closes: 2 Sep 2019
Channel 4, 124 Horseferry Road, London, SW1P 2TX Competitive
Variable 5291

Job Title: Publicity Manager - Current Affairs and Factual, 12mth FTC (London)
Reports to: Group Publicity Manager, Factual
Department: Press & Publicity
Location: London
Status: 12-month FTC to cover for maternity leave

Want to spend your days promoting major current affairs investigations, impactful documentaries and powerful foreign affairs films for one of the most innovative
and dynamic broadcasters in the UK? Channel 4 is looking for an experienced PR Manager to work on Current Affairs and Factual programming.

DEPARTMENT DESCRIPTION
The Press & Publicity department is responsible for generating and shaping earned media coverage and driving buzz around Channel 4’s programmes, content, vision,
services and talent. The department proactively publicises Channel 4's programmes and content across all newspapers, digital, TV and radio, magazines, trade
publications, and with influencers - with a view to driving audiences and amplifying its brand and reputation. The department is responsible for communicating the
effectiveness of Channel 4's delivery against its public service remit and protecting the reputation of the organisation, its individuals and programming. P&P
handles all media requests for programme information, talent and executive interviews, clips and pictures.

JOB PURPOSE
The role of Publicity Manager is to devise, implement and manage creative, targeted, noisy publicity campaigns that generate buzz and drive audience viewing to
Channel 4’s programmes and content as well as effectively communicating its unique remit and brand values. This role will manage campaigns for range of programmes,
with particular focus on promoting current affairs and factual output and content as well as effectively communicating its unique remit and brand values. The
Publicity Manager will work as part of the factual press team overseen by the Deputy Head of P&P. They will have to opportunity to work across multiple programming
genres and with different members of the department.

KEY RESPONSIBILITIES
• Devise, implement and manage creative publicity strategies and targeted campaigns for programmes and content across a range of genres on Channel 4
• Work closely with the Group Publicity Manager, Factual, to ensure proactive PR support for assigned priority programmes
• Identify and manage potential press issues and PR risk – agreeing appropriate course of action with GPM and stakeholders (incl commissioning and legal)
• Manage relationships with C4 commissioning executives, independent production company executives, agents, personal publicists and talent
• Arrange and manage press events, screenings, talent junkets, set/location visits
• Maintain excellent working relationships with all external media- including national print press, broadcast and digital media, and influencers
• Write and create all press materials – incl press releases, press information/billings, press packs and clips to deadline
• Provide and present PR updates and evaluation reports for priority campaigns
• Work closely and in conjunction with Channel 4 Pictures, Marketing and Social to realise integrated promotional campaigns
• Collaborate with and maintain regular contact with the Content & Programmes PR team and wider Press & Publicity dept to ensure that publicity efforts are
aligned across Channel 4 and all platforms
• Mentor and partner with publicists and publicity assistants to share skills and best practise

ESSENTIAL EXPERIENCE AND SKILLS

Technical & Professional Skills
• A strong interest in current affairs and documentaries
• Proven record of proactive publicity work on major consumer PR campaigns – does not need to be in TV, but experience of national press and tabloids is
essential
• Proven experience of digital and influencer PR
• Experience of managing issues and crises
• Ability to spot news lines and adapt for target media
• Flexible approach and ability to adapt style to work on a range of programmes and content
• Excellent personal and written communication skills
• Excellent written skills and demonstrable ability to identify news lines and manage issues.
• Proven proactive publicity work in securing news and features coverage in national media-broadsheets, tabloids and online.
• Experience of working in a busy press office and crisis or hostile comms environment

Autonomy/Judgement/Decision Making
• Proven record of writing press lines and managing press enquiries to deadline

Managing Resources
• Demonstrable experience of delivering creative PR campaigns with limited budget

Relationship Management
• Confident briefing senior colleagues
• Excellent relevant contacts across a range of national media and digital
• Ability to develop and manage new relationships with press contacts in the Nations and Regions

Complexity/Problem Solving
• Proven record of managing press issues

Business Impact/Strategic Perspective
• Ability to think strategically under pressure

Channel 4

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