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Sales Enablement Manager

Posted: 26 Feb 2021 Closes: 13 Jun 2021
London (FT) Competitive
Permanent & Full-time JR005928

About Us

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a global, digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees, who hail from all different backgrounds and walks of life.


Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.


The Role / Position Overview

We are looking for an experienced Sales Enablement/Program Manager to join the B2B sales programmes team. 

As a Sales Enablement/Program Manager, you will be responsible for the management and execution of multiple programs that allow us to drive better sales outcomes. You will be key in developing and delivering those programmes, enablement initiatives, and frameworks to deliver significant sales acceleration and productivity.

You will be working closely with the Head of Sales Programmes to develop roll-out strategies and deliver initiatives that scale the sales function. This is an excellent opportunity for a candidate with the right drive and experience to work with a high-performing sales team within the most prestigious financial news publication in the world. 

Key Responsibilities

  • Make recommendations and take ownership (initial phases) of the Sale program initiatives, campaign and programs coordination, sales/marketing alignment, Sales enablement coordination, delivery, innovation and best practice sharing.

  • Plan requirements and manage ad-hoc projects and schedules that have been identified to deliver incremental revenue and growth, communicating goals and desired outcomes to project stakeholders.

  • Own the ongoing operational execution and reporting of programs vs KPI’s to ensure their continued success.

  • Work together with sales management and marketing leadership to create structured pipeline and retention programs for the sales organisation to execute and drive.

  • Create and drive programs including the planning process, involving key stakeholders in business development, sales and sales management, aligning with marketing plans where possible.

  • Ensure full engagement of sales teams in relevant demand generation activities

  • Co-ordination of all contributors to sales program activities; delivering briefings, continuous improvement in content, reporting on results and successes, assessing effectiveness, recommending areas of improvement.

  • Working with the marketing team to plan internal campaign roll out across the sales teams.

  • Execute an effective programs strategy for the sales & business development teams whilst ensuring scalable processes are being implemented to drive improved sales velocity

  • Work with our enablement team to reinforce behaviours and coaching skills for future growth and development of our teams

  • Develop relationships as a consultant and business advisor to the Sales teams 

  • Create a community program for cross-functional and cross-regional teams to share best practices

  • Develop execution standards, guiding principles and incentives to drive up performance

  • Own processes for sales reference calls with existing customers to support new opportunities

  • Build and execute a disciplined test-and-learn approach to program execution

  • Management and optimisation of sales enablement platforms to drive engagement and best practice adoption of the platform.

Required Skills / Experience 

  • A minimum of 2 years experience in a similar sales enablement or sales readiness position 

  • Demonstrable success in terms of customer results, cultural change or talent development.

  • Experience in building and executing sales/business development and team processes to drive high levels of sales engagement

  • Strong analytical and problem-solving skills and quantitative approach to solving problems

  • Strong networking, relationship-building, communication and influencing skills

  • Must be able to network across the company and build/manage internal, cross-functional project teams

  • Strong organisational ability, experienced in planning and managing a systematic approach to their workload.

  • Proactive, creative and innovative thinker. Must be able to generate new ideas for driving and supporting department priorities through Sales Programs

  • Self-motivated, organised, detail-oriented, and resourceful

  • Highly collaborative style with strong influence skills

  • Flexibility and ability to adjust on the fly to new demands; a sense of urgency

  • Ability to handle multiple projects and changing priorities.

  • Ability to build relationships with cross-functional partners.

  • Solid data analysis and data presentation skills.

  • Excellent written and verbal communication skills.


  • Experience within business information or news would be beneficial, but not essential.

  • Salesforce experience an advantage.

  • An understanding of local markets would be a bonus. 

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here

Further Information

The FT are committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 



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