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Segmentation Data Analyst

Posted: 25 Jul 2019 Closes: 23 Sep 2019
London GBP50000 - GBP60000 per annum
Permanent & Full-time 017116_1564050029

As a Segmentation Manager, you'd shape the strategy, development and integration of the Customer Segmentation Strategy with a variety of Value Streams, enablers and wider business units to align to segmentation related activity. This will include supporting the strategy formation and customer propositions based on deep customer insight and market awareness.


At Lloyds we're motivated by a clear purpose; to help Britain prosper. Over the last few years, we've grown our number of active online banking users to 14.5 million and our mobile users to over 9 million.

We're committed to continuing to deliver a leading customer experience by improving our digital capabilities, providing personalised propositions and building on our multi-channel model.

We're embarking on a bold transformation program supported by over £3bn in strategic investment to improve customer experiences, digitise the Group, maximise our capabilities and transform our ways of working as we progress on our journey to build the Bank of the Future

Do you want to drive cultural change at the UK's largest digital bank?

As a Segmentation Manager, you'd shape the strategy, development and integration of the Customer Segmentation Strategy with a variety of Value Streams, enablers and wider business units to align to segmentation related activity. This will include supporting the strategy formation and customer propositions based on deep customer insight and market awareness.

Could you help us make it possible?

It's an exciting time to join us as we're investing in our people, data and platforms with £3bn over the next three years. We'll give you training in our change approach, a support network through our Agile community and the opportunity to develop your career here.

So what are we looking for in you?

  • You'll need to rigorous decisions, often at pace, to support the delivery of initiatives via a coordinated range of internal and/or external channels to support the realisation of the Group's strategic priorities they will build and maintain strong network of partners in order to influence the strategic agenda, incorporate standard methodology and support the profile of the team.
  • You'll be deputizing for the Segmentation Senior Manager, where appropriate, they will present and influence senior management, breakdown silos to collaborate with multiple partners across different business areas, seniority and locations.
  • You have strategy consulting experience at a mid-level, with experience developing content for a Senior Management audience, with strong ability to understand operational detail, exceptional numerical and analytical skills
  • You've experience of clear & concise communication, with proven ability/ evidence of written and verbal communication to a variety of partners and teams providing clear understanding for colleagues, both verbally and in writing
  • You've experience of working within customer segmentation strategy/ customer experience, with the ability to communicate analytical findings with actionable recommendations in a high paced, strategic and customer focused environment
  • You'll be able to problem solve & exercise sound strategic judgement in complex situations, with the ability to devise technical and practical commercial solutions and their risks
  • You'll have ambition and drive, a self-starter, with a desire to dedicatedly take on extra responsibility and instigate impactful change
  • Strong Communicator with relationship management experience; able to identify key players in delivering the business outcome and to ensure that their needs are fully represented.

We'll be specifically looking for these skills on your CV:

  • Good understanding of strategy formation principles, proposition development knowledge and business case drivers
  • Build and maintain an understanding of the macro environment, ensuring proposition development is aligned to market movements and competitor trends
  • Ability to understand and influence the customer segmentation strategy through analytical thinking and problem solving
  • Support the Segment Product Owner to understand business problems, critically evaluating of business ideas from a customer and a commercial point of view. Identify underlying Group 1 customer needs to be addressed, challenge existing practices and ensure requirements will address the defined customer problem
  • Exposure to skills from multiple disciplines including business case development, business architecture and agile change delivery which can be used to influence and drive consistent ways of working

What else could you bring with you?

A role within our team will provides the chance to work flexibly, develop personally and expertly and work collaboratively with an ambitious team to build our business and bring to life the Group vision of being the Best Bank for Customers.

We're proud to be an equal opportunity employer and deeply value diversity within our organisation.

You can expect a career that's full of opportunity and a package that includes:

  • A 20% performance related bonus
  • A generous pension contribution
  • 30 days holiday plus bank holidays
  • Private Health cover
  • 4% Flexible benefit cash pot you can shape to fit your lifestyle
  • Car/allowance

So if you have the skills, background and outlook we're seeking and this opportunity appeals then get in touch, we'd love to hear from you...

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Lloyds Banking Group

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