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Senior Brand Manager / Marketing Lead

Posted: 29 Jul 2020 Closes: 10 Aug 2020
London Competitive
Permanent & Full-time CHL_VN026

Job Title: Senior Brand Manager / Marketing Lead
Reports to: Head of Brand & Marketing Operations
Department: Marketing

DEPARTMENT DESCRIPTION

Channel 4 is a publicly-owned, commercially-funded public service broadcaster. We have a remit to be innovative, experimental and distinctive. In addition to the main Channel 4 service, our portfolio includes All4 (Channel 4's streaming service), E4, More4, Film4 and 4Music, as well as an ever-growing range of online activities. The Marketing team help viewers discover programmes they'll love, as well as delivering brand-building activations.

JOB PURPOSE

With manager responsibility for Brand Marketing within the team, your task is to build and deliver an effective customer-led, data-driven, brand-building annual marketing plan which inspires creative excellence. Working into the Head of Brand & Marketing Operations, you will lead the development of Channel 4 brand campaigns and all brand-related marketing activities, from strategic development through to implementation, analysing effectiveness and tracking progress to build the brand, complementing other genre and youth focused marketing activities. A high flyer, with a proven track record in all aspects of brand management, you are passionate about creativity, experienced in running major 360 marketing campaigns, used to mining complex data for actionable customer insight, and see yourself as a future marketing leader.

KEY RESPONSIBILITIES
  • Develop and deliver the annual brand plan in collaboration with the Head of Brand & Marketing Operations, improving customer understanding of the brand proposition and driving engagement through standout creative which positively impacts brand metrics.
  • Ensure brand plans are customer-centred, mining data sources for actionable insight working in collaboration with the Insight team.
  • Build and manage the 360 delivery of brand campaigns, preparing creatively-inspiring briefings, reviewing and feeding back on creative ideas, and collaborating with 4creative, 4Studios, and other internal stakeholders throughout all aspects of campaign development and delivery.
  • Lead the development and execution of integrated brand comms plans, including paid, owned and earned channels. Work closely with Social, PR, Comms partners to maximise brand reach & engagement through influencer channels.
  • Develop insight-led ideas for marketing themes and seasons that build the brand, in collaboration with programme commissioning and scheduling teams, including the creation and management of a topical calendar to inform and guides the organisation's brand response to specific, prioritised moments. Past examples include Pride & Black History Month.
  • Monitor and report quarterly and annually on brand activity performance, including post-campaign analysis. Recommend specific responses based on changes in brand measures.
  • Develop brand guidelines to direct and defend the appropriate use of the brand when used by external stakeholders including the Sales team, external Brand Partners. Act as the guardian of the Channel 4 masterbrand and our portfolio of brands.
  • Maintain an active list of all brand touchpoints, monitoring use, relative brand impact, reviewing and recommending adjustments in line with changing tech & customer behaviour.
  • Responsibility for managing brand budget line within the overall Marketing budget.
  • This is a newly created team. One of the first tasks will be responsibility for hiring, managing and developing a direct report to manage brand programmes and guidelines.
ESSENTIAL EXPERIENCE & SKILLS
  • Proven experience in a successful marketing (brand building) role, with a proven, results-based track record in building effective brand-building campaigns from the ground up, most likely on a famous brand. Used to working in cross-functional teams managing high profile business projects and marketing campaigns.
  • An ability to think strategically and holistically about long-term brand-building, with proof of having put that thinking into action.
  • Passionate about creativity with a proven track record in developing creative ideas through to execution. Experience of working with the most ambitious creative agencies; a natural interest in creative ideas and an ambition to create campaigns that gets talked about.
  • Immersed in popular culture, trends, and keenly interested in the topical issues that affect our world
  • Excellent communication skills, capable of holding strategic conversations with senior stakeholders; building strategic cases to support the selling in of creative work to challenging stakeholders.
  • Strong analytical skills with the ability to dissect data into concrete actionable strategies and insight-based campaign briefs.
  • A self-starter with natural leadership, capable of driving complex projects within a fast-paced environment, highly organised with a clear sense of prioritisation and attention to detail.
  • Successful track record in people management, including developing direct reports.
SalaryCompetitiveApplication questions to complete
To complete your application please provide a response to the below application questions, you can upload your response to the application questions as an attachment when submitting your application. This can be attached to your application as a PDF or Word document. Please outline how you meet the 'Essential Experience & Skills' outlined in the Job Description (Max 500 words)Choose a brand that you think is doing some of the boldest work at the moment and briefly explain why they've impressed you. (Max150 words)
BenefitsThere are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;
•26 days annual leave (including a day off for your birthday)
•Company funded Private Medical Insurance
•A generous Group Personal Pension
•Access to our flexible benefits scheme including dental, travel insurance, health screenings and more!Applications Close Date10 Aug 2020

Channel 4

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