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Senior Business Analyst

Posted: 14 Jan 2021 Closes: 16 Jun 2021
Sofia FT Competitive
Permanent & Full-time JR005442

Senior Business Analyst

FT Group Products - FT Specialist titles


The Financial Times (FT) is one of the world’s leading business news and information organisations. We are recognised globally for our authority, integrity and accuracy. We provide a broad range of essential services, including news, comment, data and analysis, to a growing audience of internationally minded business people.

A key part of the FT business, providing significant revenue and contribution to the FT, is Specialist Titles. This is an exciting time for Specialist Titles as we have a large cross-functional product & technology team in Sofia to support the needs of these products. The team’s focus is across 3 distinct areas:

  • Existing products - protecting existing profit and enabling outcome driven development eg: engagement, acquisition and retention;

  • Incremental growth from existing products - via product extensions, driving additional revenue; and 

  • Diversification - growing and diversifying through growth initiatives into new markets.

The Specialist Titles portfolio consists of 16 different brands including Investors Chronicle, FDI Intelligence, and The Banker, to name a few. Operationally this portfolio is also comprised of FT Live and Events businesses, NED (Non-Executive Directors), 125 Forum, and How to Spend it (HTSI) magazine.

We’re looking for a permanent Senior Business Analyst to join the Technology team in Sofia to support our Specialist Titles teams within the Group Products Programme. The role is based in Sofia, and there is an expectation that the Senior Business Analyst will travel to London when needed and when circumstances allow to meet and engage with stakeholders and other members of the team.

Reporting into the Product Director for Group Products, as a Senior Business Analyst you will be responsible and accountable for the analysis across the programme and includes line management responsibility of other BA’s. You will work closely with the Product Director to assess the Business Analysis need across the programme, as well as work with your own team and projects.  You will also collaborate with the wider BA community at the FT to ensure a consistently high standard of analysis and contribute to the sharing of knowledge.

Within a team, you will work with Product Managers, Product Designers, Project Managers and Engineering teams to deliver outcomes for our customers and business teams. Projects will include developing new features on websites, platform integrations and business process improvements. There are a number of exciting initiatives in the pipeline which focus on the themes of customer or audience  acquisition, retention and engagement to support the strategic theme of operational growth in the long term. In addition, in 2021 we are embarking on a large initiative to align our editorial and marketing processes and tools to better enable future growth.

Our BAs are adaptable, flexing our approach to analysis depending on the stakeholders, technology and business needs. We’re empowered to work in the best way for the project and ultimately deliver value for our stakeholders and the business. 

Main Duties and Responsibilities

In this role you will:

  • Rapidly understand new concepts and business and product needs, as well as the fundamentals of underpinning technologies of the FT Specialist estate.

  • Communicate complexity and distill detail into clearly understandable concepts, no matter the audience.

  • Thrive on balancing appropriate levels of detail and shifting priorities whilst keeping an eye on strategy and outcomes.

  • Have stakeholders that love you. You build effective working relationships and mediate in meetings and discussions to manage differing personalities.

  • Have technology teams that love you. You facilitate clarity of business and customer needs and requirements without blocking progress or conversations.

  • Demonstrate the ability to translate business strategy or customer behaviours into key needs and deliverables, and ultimately business value within a technology-led environment.

  • Demonstrate excellence in understanding and documenting business processes and activities to both assess key value points to the department and customer, as well as how the technology enables the outcome.

  • Lead the Business Analysis discipline and team within FT Specialist with relation to both the team members and their activities to deliver value and optimum performance as per their abilities

  • Line manage and lead the BAs working within this area, propose promotions, manage performance development and liaise with the Product Director as appropriate

Person Specification 

Essential :

  • Extensive and deep business analysis experience with a wide variety of analysis and problem solving techniques to call upon.

  • Experience of conducting analysis in an Agile environment. You might have a background in Lean, Scrum, Kanban, UX, Anarchy, or a mix of all of the above.

  • Experience of working with Product Managers, Customer Research or other roles and stakeholders, from senior management level to end-users.

  • Experience in using data-driven metrics to assess the value of any changes made or needed, and measure the results.

  • Experience in team building and discipline strategy to adapt and improve the ongoing role of the discipline and the value we provide.

  • Experience in helping others to develop their career aspirations, learning objectives and overcoming challenges that positively contribute to personal growth


  • A media background.

  • An understanding of data compliance principles, particularly GDPR and ePrivacy.

  • An understanding of UX design processes, prototyping, customer research and user testing, and how these activities contribute to product development

Are you keen to know what makes us different?

We asked our team what makes working at the FT great for them. Themes emerged of values, autonomy and respect for everyone. They mentioned the flat structure, being able to talk to anyone, and that people care and make time for you, no matter their position.  If you like working in a dynamic, intelligent environment where things actually get done, this is the place for you.

Diversity means a lot to us.

The Financial Times Ltd. is committed to equality of opportunity. We are determined to build a diverse group at all levels of our company and welcome all members of the community we serve to apply for openings with us.

Financial Times

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