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Senior Copywriter - Clinical Trials Communications

Posted: 12 Jan 2022 Closes: 11 Feb 2022
Windsor, England, GB Competitive
Permanent & Full-time PBM_743999784301878


Company Description

Who we are
Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising, to create unique value with visionary clients.

What we believe
Health brings us together. In the diseases we suffer, the medicines we create, and the causes we champion, health shows us our collective humanity. When we break the barriers that divide us, when we think further, we can create healthier futures, together.

A passion for craft
Having expert thinking is only part of our story. To ensure excellence in everything we make, we have centred our disciplines around three essential crafts: science, strategy and creativity.

Job Description

Your words tell the stories that make healthcare brands famous. Whatever the subject matter or media channel, your writing cuts through the noise to engage in a simple, surprising and empathetic way, bringing commercial success to our clients and the agency.As an experienced Creative, you are able to work with minimal supervision, taking responsibility for leading the creative process from start to finish.

Key responsibilities:
  • Work in partnership with an Art Director to create innovative, channel-neutral ideas that answer the client's brief
  • Prepare copy platforms, draft outlines, and final copy for off and online content, accompanied by mandated supporting material or documentation
  • Work with theProductionteam to identify and engage with the best external suppliers to execute the work in line with the agreed budget and timeline
  • Direct the execution of the creative work, supervising the work of creative partners
  • Work with Account handlersandMedical Writers/Medical Editors, as appropriate,on the brand planning process to formulate idea briefs, conducting field or desk research to validate and / or challenge the brief as appropriate
  • Sign off work at all stages of development
  • Brief projects or tasks into to other writers and editors as necessary, maintaining close contact with ongoing work to ensure consistency of tone, messaging and referencing
  • Supply marked-up supporting references (when needed) to substantiate claims made in the copy for approval by clients
  • Provide perspective and input for less experienced copywriters
  • Demonstrate a good understanding of clients' business needs so that you can propose appropriate creative solutions
  • In client meetings,take ownership of all written elements, confidentlyparticipating in discussions relating to creative work
  • Work with cross-functional agency teams to develop the creative content of proposals and pitches, taking a lead role in the development and delivery of the creative content
  • Whenever opportunities arise, engage with clients tomaximiseselling opportunities, championing the Langland brand at all times
  • Seek to identify and progress creative opportunities to grow client and agency business

Qualifications
  • Proven copywriting experience within a health-related field
  • Understanding of how to read and interpret clinical trial data is desirable
  • Knowledge and appreciation of ethically accepted vocabulary, phrases and messaging in the health industry
  • Ability to communicate ideas at a conceptual level through roughs and layouts
  • Broad knowledge of the various media channels available to formulate the marcoms mix, including but not limited to press advertising, direct marketing, radio, TV and digital
  • An appreciation of writing for digital media (SEO; delivering a story effectively through digital media, etc.)

Additional Information

An inclusive workplace
The more diverse our team, the more imaginative, intelligent and inspirational our culture and our work will become. Here are some of the ways we help promote diversity at Publicis Health.

Recruitment
  • Diversity & Inclusion management
  • Anonymised CV submissions
  • Mandatory unconscious bias training
  • Career and school programmes to build industry access for people from mixed socio-economic backgrounds

Culture
  • Support communities for women, LGBTQ+, BAME employees and their allies.
  • A mental health programme which includes free HeadSpace membership.

Future

Publicis Groupe has committed €45 million to diversity, inclusion and social injustice within the network As part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.
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