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Senior Data Analyst - FT Strategies (Consulting)

Posted: 18 Mar 2021 Closes: 14 Jun 2021
London (FT) Competitive
Permanent & Full-time JR005461

About Us

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

FT Strategies

Launched in late 2019, FT Strategies is a consulting business within the Financial Times that helps other media and non-media organisations become sustainable digital businesses. We do this by helping them build loyal, long-term customer relationships that generate repeatable revenue, powered by data.

FT Strategies draws upon the FT’s own position as a dynamic, customer-centric organisation in a fast-moving digital environment. Customer data and analytics supports our continual experimentation and optimisation and has been one of the most significant drivers of our digital growth and transformation in recent years. 

FT Strategies works with organisations to help grow their digital revenue and future-proof their business by utilising the FT's leading experts and data expertise,  blending technical analytical and business acumen to work on a diverse range of projects that support the sustained growth of a loyal and engaged customer base, revenues and subscriptions. 

Role Overview

The Senior Data Analyst will work closely with clients on consulting engagements and / or secondments across organisations within media and other sectors to solve complex business problems. 

We are looking for a talented and passionate individual to join this start-up within the Financial Times. You will be joining a fast-paced and dynamic work environment as we scale our consulting business. You will be central to that growth, shaping how it succeeds and will be an early team member of a funded startup within an established institution - an extremely rare opportunity.

FT Strategies has deep connections in place with our FT colleagues, often collaborating with and drawing expertise from our in-house Customer Analytics and Research team which is made up of data analysts, architects, engineers and scientists. To better embed this partnership, the Senior Data Analyst will sit within the FT Strategies team but will have a dotted reporting line to the Analytics Business Impact manager and benefit from being part of the large data/analytics community within the FT.   

What you will be responsible for

Undertaking actionable analytics 

  • Focus on providing actionable insight to help clients make decisions as well as project managing all analytics related components 

  • Provide succinct and compelling thought leadership using strong data visualisation and storytelling

  • Work directly with clients alongside the team to define requirements and design experiments to test the data

  • Provide succinct and compelling thought leadership around the topics of data analysis and other relevant topics for client and online publications using strong visualisation and storytelling

Applying technical expertise

  • Work with large and varied data sets to solve complex problems

  • Review user behaviour and develop recommendations to enhance existing models

  • Assess statistical techniques for web, subscription and content data in order to answer interesting questions

  • Advise product managers and others on experimental design (including A/B testing) and metrics

  • Design fair and accurate hypothesis tests to aid decisions

  • Translate technical requirements and liaise with FT subject matter experts where appropriate (Data scientists, data architects, etc).

Strong commercial acumen

  • Keep abreast of client’s business strategy, priorities and objectives, and how data analytics can support, optimise and direct these 

  • Keep up-to-date with new technical and product development at the FT to understand, measure and influence how they may impact client’s user experience and behaviour. 

Experience/skills you need to be successful in this role 


  • A minimum of around 2 years data analysis experience/in a Data Analyst role

  • Proven ability to tell compelling stories using data, translating technical concepts into engaging insight

  • Experience of A/B or multivariate testing and statistical test design. 

  • Experience of statistical analysis such as clustering, profiling and propensity modelling

  • Talent or experience working across business areas; adaptable to different contexts and able to reach across organisational silos

  • Exposure to working with a wide variety of data sets 

  • Experience prioritising, maintaining and delivering a pipeline of competing projects and the ability to manage stakeholders expectations

  • A proven track record of driving positive organisational change using data

  • Team player with collaborative attitude

  • Presentation and communication skills to all levels

  • Knowledge or understanding of the concept of database design

  • Enthusiasm for data visualisation & familiarity with techniques

  • Thorough, inquisitive, innovative, ‘out-of-the-box’ thinking

  • Self-motivated, with ability to manage and follow up on multiple tasks simultaneously

  • Experience with web analytics

  • Proven SQL skills

  • Advanced Excel skills


  • University degree attainment in Mathematics / Management / Business / Psychology / Computer Science / Statistics / Economics / or similar numerate discipline

  • Skills in Tableau or other analytics tools

  • Experience working in subscription/media based business or with an editorial department

  • Knowledge of R/Python

  • Consulting experience would be interesting but by no means essential. 

What’s in it for you? FT Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 


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