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Senior Manager Content and Thought Leadership

Posted: 19 Nov 2020 Closes: 19 Dec 2020
London, London Region UK Competitive
Permanent & Full-time -427936864

Job description

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and driving long term revenue growth. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC's brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.About the team

Sales & Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm's market strategy and in particular to deliver stories that inspire, and convey our firm's values.

About the role

PwC is looking for a Senior Manager level candidate to join the Content and Thought Leadership team within the Marketing Centre of Excellence. This role will be responsible for the development, planning and production of stand out content for a variety of communications channels.

Key responsibilities will include;
  • Working with senior stakeholders and business-aligned marketing teams, running workshops and interviewing subject matter experts to develop messaging, campaign narratives, storylines and content plans
  • Creating and editing written content, including flagship reports
  • Generating creative ideas to tell our stories and inform audiences about the full breadth of PwC's capabilities
  • Working with brand, design, video and studio teams to plan and manage high quality multimedia content across campaigns
  • Managing agency relationships to ensure content created externally is of the highest standards
  • Working with research data to identify compelling angles and create content that tells a story
  • Proactively seeking fresh insights and inspiration to improve the targeting, quality and effectiveness of our content
  • Taking responsibility for delivery and evaluation of the ROI of content as part of the wider marketing mix
  • Helping to train team members and the wider marketing function to constantly improve the quality of our content

The role will report into PwC's Head of Content and Thought Leadership, but will be expected to take an independent lead on running the content elements of major campaigns, as well as deputising for the Head of Content and Thought Leadership, as required, at strategy and planning meetings with marketing leadership.

The role will also be responsible for working with the team lead to develop the Content and Thought Leadership team and capabilities within PwC, from reviewing agency support to identifying training opportunities and sharing experience formally and informally with the team.

The candidate can be based anywhere nationally but there will be some travel within the UK.

This is a great opportunity to join PwC's award-winning marketing team. We are looking for a candidate who is proactive, full of ideas, can lead conversations and drive the creative process, bringing the best out of teams and drawing inspiring ideas and fresh thinking out of subject matter experts.

The ideal candidate will be able to present confidently and lead conversations with multiple teams and stakeholders, keeping everybody focused on the need to create compelling content that resonates with our audiences.
Essential skills and experience:
  • Brilliant with words and storytelling. A gifted writer with outstanding editing skills
  • Experience creating distinctive content that engages business audiences
  • Ability to interview and challenge subject matter experts, cut through jargon and draw out strong viewpoints and clear opinions
  • Confidence in handling senior stakeholders, managing and guiding their expectations to deliver the best possible results and content
  • Ability to make complex and technical subject matter easily understood by different audiences
  • Track-record of conducting quantitative and qualitative research and working with research data
  • Creative and confident in putting forward new ideas and challenging existing thinking to improve our content
  • Enthusiastic and confident in guiding and helping to develop junior team members
  • Brilliant collaborator and networker, able to work with teams across the entire organisation
  • Creative and strategic thinking, able to bring ideas to life and develop content plans that support both short and long-term marketing campaigns
  • Clear understanding of brand positioning and messaging.
  • Strong working knowledge of business and technology issues as well as being commercially and risk aware
  • An in-depth grasp of news, current affairs, business trends and emerging technologies, and the ability to plan topical content
Not the role for you?

Did you know PwC offer flexible contract arrangements as well as contingent work (ie temporary or day rate contracting)?
The skills we look for in future employees

All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, 'The PwC Professional' and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.

Learn more here:

Valuing Difference. Driving Inclusion.

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support an inclusive culture.


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