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Senior Marketing Manager - Industries

Posted: 8 Jun 2021 Closes: 9 Jul 2021
London Competitive
Permanent & Full-time PwC_205562WD-int

Sales and Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm's market strategy and in particular to ensure:
We innovate every day
We are inclusive by default
We deliver commercial impact with purpose
We tell stories that inspire
PwC is looking for a Senior Marketing Manager to join the industries marketing team. The industries marketing team is responsible for the marketing strategy and activation of campaigns and programmes across our industries.

We're looking for an experienced, strategic and commercial marketer to join our Industries Marketing Team. This role will be providing cross industry marketing support. Overseeing marketing activity across sectors, the senior marketing manager has an opportunity to drive the marketing strategy and plans, working on a variety of projects ranging from multichannel integrated campaigns and thought leadership to high profile client events.

The successful candidate must be highly commercial, confident with strategy development and able to translate business requirements into marketing strategy, plans and activity. Excellent relationship management skills are a must, as is a robust understanding of how to tailor content for sector marketing and how to design activity that will pull through to generate leads, client conversations and revenue opportunities. The successful individual should have excellent influencing and communication skills in order to be credible and make an impact on senior stakeholders, such as the Sector Leaders. A sound understanding of modern marketing is a prerequisite for this role.

The jobholder will report into the Head of Industries Marketing and will work closely with Heads of Sales and Marketing across Industries.. In addition, they will have close collaboration with marketing teams operating in our Lines of Service, Regions, Customer Relationship Programmes, Digital Marketing, Campaigns, Content, Brand and Sponsorships.

Responsibilities include:

Working with the Head of Industries Marketing and the Heads of Sales and Marketing across Industries, to develop and implement an industry marketing strategy and plan, which also aligns to the growth priorities of the firm.
Responsible for overseeing the value and impact of Industry related campaigns and activities - capturing, analysing and developing recommendations based on multiple data sets.
Proactively seek new channels to market and innovate to engage with our audience in different ways.
Working closely with the sales and account teams to ensure we are targeting the right people at the right accounts and that all marketing activity is aligned to potential commercial outcomes
Working with teams to develop timely, relevant and engaging content for key audiences.
Bringing curiosity and challenge and capturing best practice so that experience, information and knowledge are shared across the wider marketing teams.
Working closely with the other teams in Sales and Marketing to access additional expertise and knowledge
Being a role model for sharing and collaboration, creating a positive team spirit across the industry community
Stakeholder management with relevant partners, and related business areas

A commercial approach, bringing an understanding of how marketing activity translates to business outcomes.
Experienced in marketing planning, strategy, programmes and campaigns, ideally with a professional marketing qualification.
Excellent communication, writing and facilitation skills are essential as is the ability to liaise, influence, challenge effectively and build relationships at senior management, peer and team level.
Proven track record in content development and a sound understanding of multi-channel marketing techniques (ideally within professional services or related sectors).
The ability to manage multiple projects.
Strong analytical ability, with experience of capturing, analysing and developing recommendations based upon complex ROI data sets.
The ability to implement both strategic and tactical initiatives, and to manage multiple projects.
Creative and innovative approach.
Ability to generate credibility and respect at senior levels.
Proactive with a positive 'can do' approach.
Self starter able to work effectively as part of a team.
A sound business understanding as well as being commercially and risk aware.
An eye for emerging trends and a curious mind.
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