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Senior Media Officer - Sport Relief x 2 (December 2019 - April 2020)

Posted: 12 Nov 2019 Closes: 3 Dec 2019
London 31,000 - 37,000
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The Senior Media Officer will develop and deliver creative, national and regional media strategies for Sport Relief 2020, that inspire the nation to get involved and highlight how donations are spent in the UK and around the world.  This role will also support the Comic Relief press office, including joining the on-call rota for out-of-hours media enquiries, and is likely to include line management responsibility. UK travel may be required.

Key Accountabilities / Objectives

  • Develop and deliver creative national and regional media strategies, ensuring plans meet agreed targets and are evaluated appropriately. Strategies will support wider organisational objectives and integrate all communications channels (media, social, digital)   

  • Profiling the work Comic Relief funds and the difference it makes – work directly with funded projects, and the people they support, to show the positive impact donations make. This may involve setting up and managing visits with journalists, influencers, and high-profile supporters

  • Team management and processes – implement all teams’ systems and procedures necessary for the smooth and efficient running of the press office

  • Relationship management - establish and build collaborative, quality relationships with all relevant internal and external stakeholders. This may include partners, PR agencies, media, and taking the lead on media activity in internal project working groups 

  • Risk awareness and reputation management - monitor the press regularly to identify appropriate opportunities and potential threats to the promotion of the work of Comic Relief and other key partners. Update Media management team and where relevant other colleagues on any coverage with a high level of opportunity or threat in a timely manner

Essential Education:

  • Significant PR experience, likely to be at Account Manager level or similar in a PR Agency or a Senior Press Officer/Publicist in-house

Key Competencies:

  • Proven experience of developing, implementing and evaluating high profile media strategies

  • Proven experience of working on sensitive subject matters

  • An ability to develop and deliver fresh creative ideas that generate media coverage

  • Proven experience of managing key stakeholder relationships (internal or external)

  • Experience of managing and prioritising multiple complex projects to strict deadlines

  • Excellent writer

  • Line management experience is desirable but not essential

Comic Relief

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